Accelerated media
Release date: 27th September 2023
In this release we've introduced Accelerated Media, a collection of features to optimize media delivery without sacrificing visual quality. Accelerated Media includes support for AVIF format images and the VP9 and HEVC media codecs. When requesting images in AVIF format, you'll see file sizes up to 50% smaller than JPEG and 20% smaller than WebP. Using the VP9 and HEVC (also referred to as H265) video codecs you can encode videos at around 40% of the size when compared with VP8 and H264. With more efficient images and video formats, your pages will load faster and provide a better experience for your users.
Accelerated Media also includes an updated version of Amplience Smart Images, the feature that will serve an image in the most appropriate format for the browser that requests it. This includes support for delivering AVIF format images in supported browsers.
To purchase Accelerated Media and have it enabled on your account, contact us.
AVIF formatLink copied!
When Accelerated Media is enabled on your account, you can request images in AVIF format using the Media Delivery API by adding the format parameter to the image URL:
When using Amplience Smart Images, if you add the auto format parameter to the image URL, images will be returned in AVIF format if the browser supports it:
In the example below, the image is returned in AVIF format, at a size 20% smaller than WebP:
New video codecsLink copied!
You can encode your video using the VP9 and HEVC codecs by defining new video transcoding profiles. New profiles will be set up for you when Accelerated Media is enabled on your account, but you can also add your own, as shown in the image below:
You can configure video transcoding profiles to be applied to video automatically when it is ingested using bulk upload, or encode the video manually in Content Hub. For existing video you'll need to re-encode it using the new transcoding profiles and re-publish it.
Developers will also need to update their front end code to include the new transcoding profiles and deliver the video in the most appropriate format for the user.
How do I get Accelerated Media?Link copied!
Accelerated Media includes the following features:
- Amplience Smart Images
- AVIF format support
- Support for the VP9 and HEVC video codecs
To purchase Accelerated Media and have it enabled on your account, contact us.