Benefits of Composable Commerce
- Ability to define your own personalized customer experiences
- Flexibility to construct your desired backend and processes
- Can easily deploy out-of-the-box components
- Increases speed to market
- Unparalleled scalability
- No vendor lock in, simply swap components in and out as you need
- Agile approach that grows with the business
- Future proof technology stack
Defining Composable Commerce
Composable commerce essentially lets businesses leverage a number of packaged applications and services to deliver an agile technology stack.
You get to deploy best-of-breed applications that can easily be added, replaced or removed as your business needs grow or change, without affecting the rest of your architecture.
The result – ultimate flexibility in the way you can deliver personalized and seamless customer experiences, regardless of the channel.
Evolution of eCommerce
The pendulum has swung from monolithic platforms to microservices; both of these extreme architecture patterns come with many benefits as well as many drawbacks. Composable cCommerce aims to provide the best of both worlds and minimize the drawbacks by dropping the “sizeism” of a given vendor’s product offering and instead focuses on delivering value through packaged business capabilities.
Packaged Business Capabilities
At the heart of composable commerce are packaged business capabilities. These are components that you can pick up and use within your architecture. They are similar to microservices, but aren’t constrained to a certain size, so can bring micro or macro capabilities, and they aren’t as fragmented or complex to implement, scale and support.
Packaged business capabilities encompass many feature verticals and are easy to consume, integrate and use given their lack of rigidity compared to monolith or complex microservice architectures.
Is Composable Commerce for You?
Composable commerce can offer a lot of benefits to your business. But whether it is right for you right now will need to be assessed. A few questions to kick start your analysis:
- How digitally and technically mature is your business?
- Do you have developer resources?
- What is your current CMS architecture?
- What are your business goals?
- What is your organizations structure and workflow process?
Our Headless CMS Buyer’s Guide goes through these same principles in more depth, so it is a good place to start when exploring whether composable commerce is a good fit for your business.
Composable Commerce & MACH Architecture
Both composable commerce and MACH architecture are relatively new terms, and both are seemingly used interchangeably a lot of the time.
However, while MACH incorporates Microservices, API-first, Cloud-native and Headless, composable commerce goes slightly further, focusing on packaging microservices together to solve business problems.
Composable Commerce in Action
Watch this session as Harry Rosen, Amplience, commercetools, and Myplanet offer insight into why leading premium retail fashion brand, Harry Rosen, migrated away from their traditional, monolithic commerce platform to a modern headless approach.
Gartner’s Composable Commerce Must Be Adopted for the Future of Applications
According to Gartner, “by 2023 organizations that have adopted a composable approach will outpace competition by 80% in the speed of new feature implementation.”
For us, their report is clear in that a move to composable commerce must underpin your technical decision-making. It’s a move towards packaged business capabilities, a move towards a more tailored technology stack, and most importantly a move towards digital flexibility.
What is Composable Commerce and why does it matter?
Composable commerce is a relatively new industry term but what does it actually mean and why does it matter? A more in depth look at composable commerce.
Amplience named a Strong Performer in Forrester Wave for agile CMS
Forrester, a leading global research and advisory firm, have taken a look at how different vendors stack up when it comes to agile CMS offerings. It’s all in their report, The Forrester WaveTM: Agile Content Management Systems (CMSes), Q1 2021.
The best part, Amplience has been named as a Strong Performer.