dynamic media

it's more than image optimization.

in a nutshell

  • Headless image and video content management
  • Generate image variants on demand
  • Transcode video to display on all devices
  • Text-to-image and monogramming via SVG
  • Mobile optimized product media viewers
  • Personalize with image roundels
  • Make 360° and 720° spin sets


When you’re asking customers to make complex purchase decisions on the back of a few images or a video, you need to make sure they’re working as hard as they can be. From landing pages through to product details pages, rich media is the key to ensuring that digital channels deliver. And with Dynamic Media you don’t only take control of your visual digital content, you make it infinitely more powerful. Create hundreds of variants from a single master asset. Auto-crop and scale for mobile screens. Take advantage of image and video transcoding capabilities, metadata management and media viewer configuration. Then use lifestyle shots, roomsets or shoppable video to turn inspiration into purchases.

better for business

Bring your customers closer to your products and give them the visual experiences they crave. Make always on and perfect product and marketing media, in no time. Automate the hard stuff and let teams focus on what really matters like engaging and converting. With performance exactly where you need it: on mobile.

better for tech

With hundreds of transformations at your fingertips, bring the power of headless to media, and make your experiences come alive. Every asset is an API. Get metadata like focal point and automatically crop to the right aspect ratio. Summon only the pixels you need. In the format that is the fastest. And always browser perfect.

better for content

Unify image and videos with everything else. With automated media set creations, the studio-to-site process is streamlined from start to finish. Get back in control of marketing and lifestyle media. No need to concern yourself with formats, dimensions, pixel density. It’s all take care of.

Video that tells a story

Video makes digital storytelling come alive. Whether it’s catwalk video on the product page, in the media viewer, or shoppable videos that turn brand content into inspiration and sales. With Amplience, your video is always in the right format. Desktop or mobile. Delivered fast and wrapped with metadata that makes for smart merchandising anywhere you need it.


You need images that can dance, and move. Scream and shout. But most of all be smart templates. SVGs in fact. Programmable images that are parameterized in any dimension you choose. For email. For banners. As part of a product configurator. You choose. However you want it, we’ll get it there.


Every Amplience image is an API. And with it comes its metadata. Ready to pop into life, for memorable experiences. Create hotspots and image maps in the Content Hub. Transform every user journey into a visual merchandising feast. Roomsets. Lookbooks. Product features. You name it. You can do it. Inspire and convert right there in the image.


Mobile view. Tablet view. How many desktop views can there be? Breakpoints? You’re at breaking point. Create amazing artwork. Or forever make variants. Landscape. Portrait. Retina. It’s ongoing and endless. Or. You can try it a different way. Like setting a focal point in Content Hub, and watching Dynamic Media auto crop, scale and adjust aspect ratio. For any viewport. Always the detail you want, in the way you want.


Some things just need a little more dimensionality. Your customer needs to see the whole product. The sides. The up and overs. Rotate. Zoom. Rotate and zoom again. When customers need to know. And they must get it right. Amplience spin sets and spin viewers will bring your bags, shoes, and complex products to life.