Headless CMS

Manage content from a single backend and publish faster, anywhere

What is a Headless CMS?

The term ‘headless’ refers to separating the ‘head’ of a CMS from the body, with the two connected through APIs.

In essence, the head is the presentation layer, so typically the frontend website templates, pages, and views, while the body is the backend content repository.

A headless CMS focuses on storing and delivering structured content – while still allowing creators, marketers and non-technical business users to control content through an administration interface.

Headless vs Traditional CMS

While a headless CMS decouples the frontend and the backend, a traditional CMS is monolithic, and essentially an all-in-one option. These CMS’ are more rigid in their architectural implementation and quite often have a template-driven frontend, meaning users can create and manage content without much technical knowledge.

The Evolution of the CMS

With the evolution of the internet came a rapid adoption of dynamic content. Quickly, businesses began needing more control over their content than static HTML pages could give them.

Along came the monolithic CMS, popularized by the likes of WordPress, Joomla, and Drupal. These are all-in-one option where the frontend and backend are delivered in a tightly-coupled framework.

As mobile exploded and more content was consumed on handheld devices, a lot of CMS options were forced to adapt.

While you can now access installed and cloud-based options, and many now offer different plugins, extensions and APIs, the rise of multiple customer touchpoints (omnichannel experiences) demanded a different kind of CMS. This is where headless CMS and more sophisticated MACH CMS architecture comes into play.

Headless CMS Buyers Guide 2023

If you’re considering a headless CMS architecture for your business, or are in the middle of an evaluation process, we’ve created an unbiased buyer’s guide to help you make the right choice.

Headless Commerce: The Basics

Whether you’re only just hearing about headless, or you’re simply fed up with your current technology and are looking for a better solution, our guide is the place to start.

We’re a Strong Performer and That’s Official

We’ve been singled out as a Strong Performer in a report by leading global research form Forrester that examined how different vendors stack up when it comes to agile CMS.

Our CTO John Williams steps beyond the generic descriptions of Headless and explores the hidden superpower that will transform your customer experiences.

Advantages of a Headless CMS

  • Build personalized, immersive experiences

  • Bring together best-in-class applications

  • Lightning fast

  • Ever evolving and flexible

  • Manage content across multiple channels and touchpoints

  • Enhanced security

  • Use any framework you want

Advantages of a Traditional CMS

  • An all-in-one system

  • Doesn’t require much technical knowledge (depending on your needs)

  • Superior visual administration and content editors

  • No (or lower) reliance on developers for updates

  • Simple, easy-to-use templates

  • Lower implementation costs

  • Fast to implement

Bye-Bye Bad Shopping Experiences

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