- Key findings from a survey of decision-makers about their digital experience and content investment, and their priorities and challenges
- Recommendations to help brands overcome their challenges and successfully create and manage digital experiences
- “A new approach to content management will be a superpower for brands’ digital experiences”
A sophisticated strategy to content and experience.
It’s a very connected digital world out there at the moment. It’s forcing brands to really take a look at what their customers want and how to approach their digital experiences as a result. The problem is, many are struggling with knowing their customers, with the crazy amount of content, and with resourcing.
To alleviate those issues, brands should be looking to a headless-first approach when creating their experiences, with solutions that cater to all teams, be it technical, business, or creative. Amplience commissioned Forrester Consulting to put together a study, Digital Experience With A Headless-First Approach Powers Future Growth, evaluating the state of a headless-first approach to digital experiences.