About Amplience

Who We Are, Why We Exist and How We Help Our Customers

We Give Your Teams the Freedom to Win

Amplience is a dynamic commerce experience platform built for today’s (and tomorrow’s) customer journeys. Developer-powered. Business-enabled. Giving 400 brands the freedom to win in the modern experience economy, from Crate & Barrel to Tumi, Traeger Grills, Argos, OTTO Group, Primark, Very Group, Gap and more.

A commerce force multiplier for the world’s most powerful brands.

Our Vision Is the Same as It Always Was

Digital Experiences Without Limits

When Amplience started life back in 2008 we were 10 passionate people, working in a tiny London flat, armed with a simple vision: give brands the freedom to create digital experiences without limits.

Today we have the same passion. The same vision. But with hundreds of people across multiple countries, powering commerce experiences for iconic brands all over the world.

While the need for superior digital experiences has never wavered in all those years. One thing has changed a lot: the way your customers find and buy things.

Before the explosion of channels, devices, touch points and personalization, customer journeys were linear. Predictable. There was little need for targeting or recommendations. Simple templates did the job. Everything moved at a steady pace.

Now the customer journey is everywhere, built into people’s everyday experience. From web to mobile, apps and social, content needs to be on-demand and hyper-personalized. Constantly tested, iterated, optimized, every step of the way.

Amplience gives you an unfair advantage in this modern experience economy. It gives you the freedom to compete – and win – against the biggest and best in your industry.

All through one dynamic commerce experience platform.

What We Believe In

The Value of Experiences

Superior digital experiences give brands an unfair advantage. And that’s exactly what we give to our customers: an unfair advantage in the modern experience economy.

Bringing Teams Together

Our platform is developer-powered and business-enabled. And our specialist Amplience Solution Squad will unite all your teams around a shared vision, solution and process.

Evolving With You

We’re always looking to the future. Yours and ours. Constantly evolving our offering while our Solution Squad works with you to make the journey a whole lot easier.

The MACH Approach

If you want to keep up with the pace of change in the modern experience economy, the only way is the MACH way (microservices-based, API-first, cloud-native, headless).

Meet the Board

Pete Daffern

Chairman

Pete is a veteran enterprise software executive with an impressive history of achieving customer loyalty and record growth. He is an Operating Partner at PeakSpan Capital as well as a Venture Partner at Octopus Ventures. Pete has also served as President of Netsuite, CEO at ForeSee, Chairman and CEO at Purisma, EVP Crystal Decisions, and has grown a number of companies to multi-billion dollar valuations. Today, Pete serves as Chairman and NED at a number of Cloud based B2B companies.

Jo Oliver

Non Executive Director

Jo Oliver is Partner at Octopus Ventures, Amplience’s lead investor. Octopus Ventures invests in people, ideas and companies that will change the world and alongside Amplience, is proud to have invested in companies including Depop, Zoopla, Cazoo, Boughtby Many and SwiftKey.

Guy Sochovsky

Non Executive Director

Guy is Partner and Co-Founder of Farview Equity Partners which specializes in investing in growth-oriented enterprise technology companies in Europe. Guy began his career as a technology investor at Warburg Pincus and Goldman Sachs before moving into a series of executive roles as chief financial officer at MACH and NewVoiceMedia. He has extensive experience across both tech-enabled service businesses and SaaS software platforms. Guy has lived and worked in the UK, US and across Europe.

James Brooke

Founder & CEO

James founded his first internet company in 1994, and since then has been at the forefront of new media and ecommerce as an entrepreneur and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading customer-first commerce experience platform, James is committed to building a world-class software company that is at the heart of digital transformation initiatives in every sector.

Rory Dennis

Co-Founder & GM North America

Rory co-founded Amplience and subsequently moved to the US in 2013 to develop Amplience’s presence in the North American market. Rory’s background was in telephony, at VOIP pioneer Net2Phone in New York, and then at Telefonica O2 where he worked on the Interactive Media team. When not off golfing, Rory can sometimes be found working at the NY office.

Will Turner

CFO

Will, a chartered accountant, was previously Group Financial Controller of a £500m listed VC business and has successfully exited two companies by IPO, raising over £70m from the public markets. He qualified with KPMG in London and has a BA in Economics.

John Williams

CTO

John is responsible for Amplience’s research and development and has a track record of matching technical innovation with business strategy. John was previously CTO and Head of Technology at LBi, the global digital agency, and has an MBA from Imperial College.

Meet the Leadership Team

Rob Walter

Chief Revenue Officer

Rob is responsible for global sales and revenue operations at Amplience. He has previous experience leading sales and revenue generating teams at Salesforce, eBay and ChannelAdvisor. Overall, Rob has been leading sales organizations for over 12 years and brings a track record of exponential growth and success.

Stephen Uren

Chief Experience Officer

Steve has senior-level, international experience understanding customers’ needs and a proven ability to scale businesses and teams from regional to global scale through leadership, people and his creative approach. Steve has over 20 years of experience working with start-ups, scale-ups and through to Amazon, where he was a key senior leader in building out their internal Creative Agency as a Creative Director in London. As Chief Experience Officer at Amplience, he is responsible for end-to-end experience, whether internal or external and continually pushes the boundaries regardless of the medium to achieve measurable results.

David Rich

Chief Marketing Officer

David directs our global marketing strategy and execution to build brand awareness and multi-channel sales growth for Amplience. With over 25 years of experience leading marketing teams from scale-ups to enterprise business including Adobe and Yahoo!, David brings a commercial mind-set to and extensive toolkit to driving go-to-market success. David holds a B.A. and M.B.A from Duke University.

Neil Mistry

VP, Solutions

Neil is VP, Solutions at Amplience and has over 15 years' experience with content and commerce across all different types of architectures. With a background in development, product, implementation, partner relations, solutions and presales, Neil understands both the technical and business perspectives within eCommerce, ideal when helping retailers deliver powerful customer experiences using Amplience’s headless commerce platform.

Troy Anthony

VP, Customer Success

Troy is responsible for Customer Success globally, ensuring that customers enjoy a great experience and get maximum value from the platform. Troy has worked at Amplience since 2010 in a number of solutions and customer success based roles working with world leading brands to drive innovation, implement transformative change and deliver outcomes.

Adam Sturrock

VP, Product Marketing

As a founder of Moltin, one of the first headless commerce platforms in 2013, Adam wore many hats over several years from sales and marketing through to customer success. Adam operates across the entire customer journey at Amplience and works closely with customers to bring their MACH-based architecture into reality.

Darren Lee

VP, Engineering

With over 16 years’ experience in the technology sector, Darren is VP, Engineering at Amplience. Having started out programming from as early as 8 years old, Darren was inspired by the web revolution and particularly interested in bringing apps to the web, before taking on a role at 16 years old with Macromedia building developer tools for Flash Media Server. Darren joined Amplience in 2010, and is passionate about solving customer problems through the use of modern, headless technology and approaches.

Roderick Cain

Chief of Staff

Roderick is a senior change leader, with over 25 years’ experience, who has successfully implemented improved ways of working into multiple blue-chip companies. This involves closing the gap between business strategy and software delivery to create a Target Operating Model that the company can effectively implement.

Jon Morgan

HR Director

Jon is an FCIPD-qualified senior HR leader with a broad background and both strategic and operational experience. He has worked in corporate and start-up technology businesses for over 20 years and been instrumental in guiding these to success in The Sunday Times Top 100 Best Companies to Work For. At Amplience, he has transformed both our employee engagement, and training and development output. Jon has helped raised thousands of pounds for charities through fundraising and organising cycling events.

Ben Collier

VP, Expert Services

Ben is responsible for leading Expert Services globally and has 20 years experience working at leading edge businesses who are on a mission to drive better customer experiences and increased productivity through innovation and transformation. With a background in software development, Account Management and Operations within Content, e-commerce and Mobile Ben is passionate about bringing together customers and innovative technology and process to drive successful outcomes.

Get in Touch

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