Shopping. Speed. Success.

That’s What Makes Amplience Tick

We’re Here To Rid The World of Bad Shopping Experiences

Bad shopping experiences lose you money. They lose you customers, loyalty and precious ground in the race against the competition. Our job is to put a stop to those bad shopping experiences with generative AI content that converts in every shopping context.

The Only Generative Content Platform with Shopping Context

If you’re in the shopping business, your success and survival depends on dominating the competitive world of digital experiences. And that means the generic content solutions most CMS’ provide isn’t going to cut it.

With our unique understanding of shopping context, we generate and deliver irresistibly personalized shopping experiences that convert in every channel – helping you move faster, work smarter and stay way ahead of the competition.

Our values

1. Shopping & Speed Are Our Obsessions

Using AI in revolutionary, yet responsible, ways we move at the competitive speed of business – creating impact where it matters most: in our customers’ carts and hearts.

2. We’re Here to Win

Dream big, aim high and never settle for second best. In everything we do for our customers and employees, we challenge ourselves, and each other, to continually improve and succeed.​ 

3. Responsibility & Trust

Our team take responsibility for the success of the business but also for the impact we can have on each other – creating an environment built on trust.

4. Working Together Works Best

Mutual collaboration, openness, respect and support define everything we do – with a commitment to creating a truly diverse global team.

Meet The Board

Pete Daffern

Pete Daffern


Pete is a veteran enterprise software executive with an impressive history of achieving customer loyalty and record growth. He is an Operating Partner at PeakSpan Capital as well as a Venture Partner at Octopus Ventures. Pete has also served as President of Netsuite, CEO at ForeSee, Chairman and CEO at Purisma, EVP Crystal Decisions, and has grown a number of companies to multi-billion dollar valuations. Today, Pete serves as Chairman and NED at a number of Cloud based B2B companies.

Joe Oliver

Jo Oliver

Non Executive Director

Jo Oliver is Partner at Octopus Ventures, Amplience’s lead investor. Octopus Ventures invests in people, ideas and companies that will change the world and alongside Amplience, is proud to have invested in companies including Depop, Zoopla, Cazoo, Boughtby Many and SwiftKey.

Guy Sochovsky

Guy Sochovsky

Non Executive Director

Guy is Partner and Co-Founder of Farview Equity Partners which specializes in investing in growth-oriented enterprise technology companies in Europe. Guy began his career as a technology investor at Warburg Pincus and Goldman Sachs before moving into a series of executive roles as chief financial officer at MACH and NewVoiceMedia. He has extensive experience across both tech-enabled service businesses and SaaS software platforms. Guy has lived and worked in the UK, US and across Europe.

Meet the Leadership Team

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John Williams

Chief Technical Officer

John is responsible for Amplience’s research and development and has a track record of matching technical innovation with business strategy. John was previously CTO and Head of Technology at LBi, the global digital agency, and has an MBA from Imperial College.

Jeremy Straker

Jeremy Straker

Chief Commercial Officer

Jeremy is responsible for the entire customer lifecycle and revenue function at Amplience. Jeremy brings extensive experience as a strong commercial leader, with a career spanning 27 years in software, the last 22 of which have been in high-growth SaaS businesses. Jeremy was previously SVP Global Sales & Customer Success at Scandit, the Smart Data Capture Platform.

Imran Anwar

Bart Cloyd

Chief Financial Officer

Bart leads our Finance, Operations, and People functions globally at Amplience. A seasoned CFO, Bart has over 15 years of experience in financial and operational roles within software and technology companies. He has previously served as CFO at JRNI, Executive in Residence - Finance at Akmazo Capital, CFO of Experience Management at Verint Systems (NASDAQ: VRNT), CFO at ForeSee Results, and SVP of Finance at Answers Corp. His career highlights include leading an S-1 filing, buy & sell side acquisitions with financial and strategic buyers, post-merger integrations, SaaS transformations, Chapter 11 restructuring, and debt & equity financings.

Neil Mistry

Neil Mistry

Vice President, Solutions

Neil is VP, Solutions at Amplience and has over 15 years’ experience with content and commerce across all different types of architectures. With a background in development, product, implementation, partner relations, solutions and presales, Neil understands both the technical and business perspectives within eCommerce, ideal when helping retailers deliver powerful customer experiences using Amplience’s headless commerce platform.

Darren Lee

Darren Lee

Vice President, Engineering

With over 16 years’ experience in the technology sector, Darren is VP, Engineering at Amplience. Having started out programming from as early as 8 years old, Darren was inspired by the web revolution and particularly interested in bringing apps to the web, before taking on a role at 16 years old with Macromedia building developer tools for Flash Media Server. Darren joined Amplience in 2010, and is passionate about solving customer problems through the use of modern, headless technology and approaches.

Bye-Bye Bad Shopping Experiences

Join the 400+ global brands we help to win