The MACH Alliance

For Future-proofed, Best-of-Breed, Enterprise Stacks.

The New Enterprise Technology Ecosystem

The MACH Alliance is a non-profit co-operation of technology companies helping enterprise organizations navigate the complex modern technology landscape. It believes in and advocates for the business advantages of open tech systems that are microservices, API-first, cloud native and headless. By providing a single resource for businesses to understand this best-of-breed architecture, organizations can get better answers, more quickly. And start transforming their commerce experience.

Visit MACH Alliance

The most innovative and flexible enterprise technologies. For commerce experiences that make a difference.

The MACH Ecosystem


Individual pieces of business functionality that are independently developed, deployed and managed that together form the whole. Each microservice is designed for a specific feature so operations can be easily adapted depending on business need.


How the different microservices, and other applications, talk to each other. Think of the APIs as the connectors within the whole system. They determine what data is needed for the desired functionality. This is why we build everything using APIs from the ground up.

Cloud-Native SaaS

Software-as-a-service that leverages the full capabilities of the cloud, beyond storage and hosting, including elastic scaling of highly available resources. Cloud-to-cloud connection is easier to achieve and functionality is updated automatically.


Front-end presentation is completely disconnected from back-end logic. Designed to be channel, programming language, and framework agnostic. And, crucially, implementing change doesn’t result in any downtime.


There is no All-In-One Platform

MACH technologies are the blueprint for the architecture that everyone should be embracing. And as an industry-leading member, Amplience provides the experience management and CMS solutions within it.

Having an architecture that is pluggable, scalable and replaceable, means it can be continuously improved without harming other components. By making the different elements of your commerce experience modular, and therefore swappable, businesses can innovate fast and rapidly deploy new features.

The MACH Business Advantage

Enterprise businesses need powerful, dynamic solutions that are reliable and flexible. These don’t exist in legacy software. The MACH approach is an architectural blueprint for designing and building the next generation of digital experience solutions.

It offers organizations separate building blocks with which they can build all kinds of different commerce solutions. Every component is pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements.

MACH technology is Pluggable. Scalable. Replaceable. And continuously improving.

Innovate Faster

A modular architecture allows businesses to execute an agile experience roadmap by enabling them to deploy new features rapidly and exactly how they want.

Keep Costs Lower

Automatic updates and improvements reduces maintenance costs. While flexibility in choice lowers the total cost of ownership.

Embrace Possibilities

Solutions are much more adaptable to ever evolving business needs and customer expectations. Business users are empowered to make any and all the changes that will make a difference.

MACH Alliance in Action

Amplience Summer Summit

The world of retail was already changing before Covid-19, now the need for change is unstoppable. Creating great customer-first experiences is more important than ever. Hosted by Amplience and sponsored by commercetools and Myplanet, we explored the effects of Covid-19 on the retail landscape, delved into customer case studies, explored how to create the best possible customer-first commerce experiences, and how a headless architecture might be the way to do it.

A Conversation with EPAM

Join Matt Bradbeer, Director, Client Partner at EPAM and James Brooke, Amplience Founder and CEO, as they explore the world of MACH, the move away from modular and monolithic platforms, the impact of Covid-19, and the MACH Alliance.

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