Privacy Policy

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What does this policy cover

Welcome to Amplience, the online services of Amplience UK Limited and Amplience Inc, trading as Amplience. Our Privacy Policy explains how we collect, use, disclose, and protect information that applies to our website, and your choices about the collection and use of your information. If you do not want your information processed in accordance with this Privacy Policy in general or any part of it, you should not use our website. This policy applies to all visitors and users of this website.

  1. The information we collect

    We collect the following types of information about you:

    1. Information you provide us directly

      Information is used for the purposes of marketing, and personal information is used to allow for the delivery of more relevant content and marketing material. We may ask for certain information when you register for participatory events, such as third-party events or tradeshows, or downloading documents or correspond with us (email address, full name, phone number, profession, physical business address). 

    2. Information we collect from you automatically

      We will directly collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for our website. These tools collect information sent by your browser or mobile device, including the pages you visit and other information (please see the paragraph on log file information below) that assists us in improving the website. For more information on the analytics cookies, we use and how to opt out of third-party collection of this information, please see our Cookies Policy.

    3. Log file information

      Log file information is automatically reported by your browser or mobile device each time you access our website. When you use our website, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the website, domain names, landing pages, pages viewed, and other such information.

    4. Location data

      Amplience collects information to understand where its users are located for several reasons. It helps Amplience to localise and personalise content and comply with local laws, undertake aggregated analytics. Amplience may collect your precise or approximate location by inferring your location from your IP address.

  2. How we use your information

    We use the information we collect about you for the purposes set out below:

    1. Providing you with a continuously improved website experience

      We use the information that you directly give us to provide the delivery of more relevant content and marketing material.

    2. For data analytics

      We use information about you to help us improve the Amplience website experience, including by monitoring aggregate metrics such as total number of visitors, traffic, and demographic patterns. 

    3. To communicate with you about our products and services

      We use your contact information to get in touch with you and to send communications about our products and services.

    4. To promote and drive engagement with Amplience products and services

      We use your contact information to get in touch with you about taking part in our surveys or about features and offers relating to our products and services that we think you would be interested in. You can opt-out of these communications as described in section 5, below.

  3. Sharing your information

    1. How we share your information

      We will only pass on information about you as an individual (as opposed to aggregate information) to third parties to enable us to perform services requested by you or with your prior consent. In certain circumstances we may need to disclose information about you if you breach this Privacy Policy. We will only pass on information about you as an individual (as opposed to aggregate information) to third parties overseas to enable us to perform services requested by you.

    2. Sharing aggregate data

      We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated such anonymized data with third parties.

  4. How we transfer, store and protect your data

    Your information collected through our website will be stored and processed in the United States, European Union, United Kingdom, and any other country in which Amplience or its service providers maintain facilities or employ staff or contractors. Amplience transfers information that we collect about you, including personal information, to third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. As a result, we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction. However, we always take steps to ensure that your information remains protected wherever it is stored and processed in accordance with applicable laws. Where required under applicable laws, you consent to the transfer of information to the European Union, United Kingdom, U.S. or any other country in which Amplience or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

  5. Your choices about your information

    1. Opting out of collection of your information through tracking technologies

      Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note that disabling cookies and/or other tracking tools prevents Amplience from tracking your browser’s activities in relation to website use. However, doing so may create a less than desirable experience through the disabling of many of the features and functionality available through the website. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, please read our Cookies Policy.

    2. Rights in respect of your Information

      The laws of some countries grant particular rights in respect of personal information. Individuals in certain countries, including the European Union, United Kingdom, and Brazil have the right to:

      • Request access to their information

      • Request that we correct inaccuracies in their information

      • Request that their information be deleted or that we restrict access to it

      • Request a structured electronic version of their information

      • Object to our use of their information

      Should you wish to make a request in respect of your personal information please contact us at You also have the right to object to our processing of personal data about you in for marketing purposes and we will stop processing data for that purpose.

      If we are unable to resolve your request, or if you are concerned about a potential violation, you also have the option to report the issue or make a complaint to the data protection authority in your jurisdiction. Where you have provided your consent to certain processing and no longer want us to use your information for that purpose, you may withdraw your consent to this use, although this will not affect the lawfulness of processing based on consent before its withdrawal.

  6. How long we keep your information

    We will retain any information we collect on you for a commercially reasonable time, and for as long as we have a valid purpose to do so. We regularly review the data we hold to ensure it is still necessary.

  7. Questions

    If you have any questions relating to any aspect of this Privacy Policy, please contact us at and we will endeavour to respond promptly.