Flows: The no-code workflow automation platform for ecommerce content teams

Workforce Flows replaces manual, disconnected content processes with automated pipelines that handle every step, from content generation and image processing to translations, approvals, and publishing, without your team having to manage each handoff.

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You don’t need 10 assets anymore, you need 10,000

Commerce runs on content now, across websites, marketplaces, social channels, and AI shopping agents. Every new market, channel, and product variant needs its own content. Workforce Flows handles the production, processing, and publishing automatically, so adding a new market doesn’t mean hiring a new team. Automate everything boring, accelerate everything important.

Avoiding the “handoff“ black hole in the content supply chain

It’s not the work that’s slow, it’s the space between steps in the process. Every email thread, every manual approval, every “just checking where this is up to” is a place where your content supply chain loses speed. Workforce Flows closes those gaps. Build a workflow for each content task and let it run, no chasing required.

Don’t fear innovation, lead it

The old content supply chain wasn’t built for what commerce now demands. Workforce Flows is. Build automated workflows for every content task, scale them across your entire catalog, and stay ahead of whatever comes next.

Integrates with your existing commerce stack

Workforce Flows connects natively to your PIM, DAM, CMS, commerce platform and CDP, so your automated workflows run on real product data and push outputs directly back into your systems.

    What you can do with Workforce Flows

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    Agentic content workflows

    Stop using basic bots.

    Purpose-built AI agents that can independently research, draft, attribute, and QA content within your workflows, without waiting for a human prompt at every step.

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    Human-in-the-loop review

    AI speed + Human brain.

    Add approval checkpoints at any stage of your workflow so content requiring brand or legal sign-off is reviewed before it moves forward.

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    Drag-and-drop workflow builder

    Build flows. Not code.

    Build automated content workflows visually on a drag-and-drop canvas, no coding required. Connect triggers, AI agents, image processing steps, approvals, and outputs in the order you need.

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    Flexible workflow triggers

    Ready when you are.

    Start a workflow automatically or on demand. Trigger flows from a webhook in your PIM, an asset upload to your DAM, or a manual button, whatever fits your process.

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    Pre-built agent library

    A workforce for every task.

    Access a growing library of pre-built AI agents specialized for retail commerce tasks, including product description generation, image processing, alt text, translation, and SEO copy.

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    Multi-LLM model selection

    Choose the best LLM for the job.

    Choose from GPT, Claude, Gemini, Amazon Nova, or specialized retail models depending on the task and quality you need. As AI models evolve, Amplience manages updates, so you’re not locked into yesterday’s technology.

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    Native system integrations

    Plays well with everyone.

    Seamlessly connect Workforce Flows to your DAM, PIM, CMS, commerce platform and CDP. Every integration is API-first, with webhook support for event-triggered automation and a custom Extension Framework for bespoke requirements.

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    Expert workflow support

    You’re not building alone.

    Access our specialized team to help you design, build, and optimize even the most complex automated workflows. From initial scoping to prompt optimization and custom integrations.

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    Workflow management dashboard

    Orchestrate at scale. Sleep at night.

    Monitor, manage, and optimize all your active workflows from a single dashboard. Full visibility across runs, outputs, approvals, and errors, so your content operations run smoothly at any scale.

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    Scale ideas. Not chaos.

    While your teams are busy managing hand offs, the work is waiting. Workforce Flows automates multi-step content processes across text, imagery, metadata, translations, approvals, and publishing, so your team stops firefighting and starts moving. Teams that start now will gain speed, accuracy, and cost efficiency that competitors can’t match.

    See Workforce Flows in action

    Supplier Image Normalization

    Suppliers send raw assets with inconsistent backgrounds, missing metadata, and non-standard file formats. Workforce Flows agents ingest those raw assets automatically, standardize them to your specification, and deliver storefront-ready images without anyone touching a photo editor.

    Automated Alt Text

    Most brands settle for filenames like “product-123.jpg“ or spend hours writing image alt tags manually. Workforce Flows generates descriptive, accurate alt text for every image automatically, turning an accessibility requirement into a better customer experience and a stronger SEO signal.

    Product Description Enrichment

    Technical specs don’t sell products - stories do. Workforce Flows takes raw product data from your PIM and generates persuasive, brand-aligned product descriptions at scale, in your tone of voice, for every SKU in your catalog.

    Intelligent Q&A (FAQ) Generation

    Give customers answers before they have to ask. Workforce Flows researches your products and analyzes real customer reviews to generate accurate, relevant FAQs that address the questions buyers actually have at the point of purchase.

    The Amplience Platform: The AI-Enhanced Headless CMS and DAM for Enterprise Retail

    Dynamic Content (CMS)

    Create, preview and publish content at scale.

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    Content Hub (DAM)

    Organize, enrich, and manage your media assets in one place.

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    Workforce AI

    Agentic workflows for automated content production.

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    Ready to find your flow state again?

    Book a content automation consultation with one of our agentic content experts.
    Book a Content Consultation

    Common questions about Workforce Flows

    Workforce Flows is Amplience’s workflow automation platform for commerce content teams. It’s a visual builder where you create automated production pipelines — called Flows — that handle content generation, image processing, translation, approval, publishing and more with or without manual intervention. Think of it as digital workflow automation designed specifically for commerce content: the kind that runs continuously, supercharging your team’s capacity and bandwidth to accomplish more with less.

    No. Workforce Flows is a no-code/low-code workflow automation tool. You build flows visually by connecting actions — triggers, content generation templates, AI agents, image actions, and outputs — in a drag-and-drop interface. Under the hood, it’s API-first, JSON-schema driven, and highly extensible. For teams that want to go beyond the built-in library, our integrations framework supports creating custom actions. But the vast majority of content workflow automation use cases require zero code.

    Standard automations follows fixed programmatic conditions. Agentic AI workflows allow for a spectrum of autonomous capabilities, allowing them to reason, adapt, and act within your defined guardrails.

    Workforce Flows allow you to leverage pre-built agents as steps in a content production process. Agents are provided with goals, inputs, instructions and tools they can use to accomplish those goals reliably every time your Flow is run. From automating research to autonomous decision-making (within defined parameters), agents can be customized to perform specific or open-ended tasks, just like skilled workers you employ. They’re not if/then scripts; they’re intelligent helpers that get you from point A to point B in a fraction of the time.

    Workforce Flows covers a wide range of automation use cases: automating product description generation from commerce data, multilingual content generation and translation, bulk alt text generation triggered on asset upload, product image standardization and background removal, SEO content creation, buying guide generation using live web research, automated asset tagging with custom taxonomies, and much more. If it’s repeatable and content-oriented, there’s likely a Flow for it.

    Workforce Flows connects directly to commerce platforms including Salesforce B2C Commerce Cloud, Commercetools, Shopify, BigCommerce, and Amazon Q Business. This means flows can pull live product data, generate on-brand content, process product images, and push outputs back into your commerce stack automatically, at scale. That’s agentic commerce: AI that acts on product data without waiting for human input at every step.

    Manual and automated triggers give teams the flexibility to initiate a Flow on-demand or based on events that happen in other systems. Manual triggers accept structured or unstructured input data - ideal for lower-volume content creation. Webhook Triggers fire automatically when an event occurs in a connected system, such as an asset being published in your DAM or a product record being created in your PIM. Webhook-triggered flows are where fully automated, lights-out digital workflow automation becomes possible.

    Yes. Every flow can include one or more Human Review actions, which pause the workflow and route the outputs to a reviewer before continuing. Reviewers can approve, reject, or modify outputs before they’re sent down the line. This makes Workforce Flows suitable for content workflows that require brand or legal sign-off before publishing, without breaking the automation.

    No. The no-code workflow automation layer handles many use cases out of the box, with several built-in content generation templates, specialized agents, diverse image processing actions, and conditional branching logic. For teams that need more, the Integration Framework supports custom JavaScript actions within a flow. You get the speed of no-code with the power of code, on demand.

    Workforce Flows supports two types of conditional branching. Logic Decision uses rules-based conditions you define explicitly. Decision Agent uses AI reasoning where you describe what each branch represents in natural language, and the agent decides which path to take based on the input. One branch fires per run. This is the core of agentic AI workflows: systems that make content routing decisions autonomously.

    Translation Agents within a flow take any generated or provided content and scale it across multiple locales simultaneously. Customized to suit your internal business processes and needs, Flows can be designed to produce localized product descriptions, alt text, and SEO copy across your entire catalogue — in one run, not one locale at a time.

    Workforce Flows is enterprise-grade workflow automation software. Customer data is never used to train AI models. Amplience holds enterprise agreements with all underlying AI model providers.

    Workforce is enabled at the organization level. Contact your Amplience Account Manager or book a content consultation to get started. Once enabled, all hubs in your organization have access. No per-hub setup is required.