Workforce: Automate everything boring. Control everything important

The agentic AI layer of the Amplience Content Operations Platform.Orchestrate the whole content journey from generation to live, with trusted data, brand rules and human review built in.
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Workforce in 20 seconds

Build and orchestrate content workflows without code.

01Connect triggers, specialist AI agents and actions
02Add brand rules and human review where you need control
03Write results straight back into CMS, DAM, PIM and commerce systems
04Condense a five-day content workflow to 90 seconds

The content supply chain problem

Generation was never the bottleneck. Coordination is

AI can create more copy, imagery and variations than ever. But without orchestration, more content just means a bigger queue at every handoff.Briefs still wait. Reviews still stall. Outputs still get stranded in chat windows and pasted between systems. Your teams get faster at generating, and no faster at getting content live.
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The Very Group lifted product description coverage from 50% to 96% in under six months with Workforce.

Workforce Flows

Less friction. More flowContent that moves at the speed of ideas.Use Workforce flows to turn your content ops into a smooth, repeatable, automated process. Simply drag triggers, agents, actions and human review steps into a canvas. Connect them. Then run the flow at scale - across as many products, markets and channels as you need.From content generation and translation to brand checks, approvals, image work and publishing, every step moves through one flow, and everything writes back to your stack.
Trigger
Source Data
Specialist agents
Rules & review
Write-back
Delivered

AI governance & control

You lead. Workforce follows

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Governed

You call the shots. AI gets to work. Brand rules, approved claims and review points are built in from the get-go.

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Grounded

Every agent gets the full story. Trusted data, approved content and the right context. Nothing plucked from thin air.

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Connected

Nothing gets stranded in a chat window. Content writes straight back to CMS, DAM, PIM. No copy-paste required.

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“Workforce is excellent! We have been using it to automate alt text for a few months, which has greatly improved our workflow.”Patricia Villarino, Senior Content and Production Manager, The White Company

Brand voice & consistency

Your brand. Built in

From voices to values, Workforce is fluent in your DNA - so every output feels like it came from your team. Less re-writing. Less tweaking. More on-brand content you’re proud to put your name on.
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Workforce capabilities

Key Features
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Flow designer

Build and adapt automated content flows visually - connecting triggers, actions, agents and outputs without code.

Content Item Image
Pre-built agent library

Put retail-ready AI agents to work on product descriptions, alt text, translation, SEO and image tasks.

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Human review

Build approval into the flow, so people can check, edit, approve or reject AI outputs.

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Brand controls

Give AI your brand voice, values, rules and examples so generated content stays recognizably yours.

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Content generation

Create product descriptions, buying guides and alt text at scale from built-in or custom templates.

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Image actions

Resize, crop, remove backgrounds, tag and enhance images automatically inside the flow.

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Triggers & flow control

Start flows automatically, with built-in conditions and error handling to keep them running reliably at scale.

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Workflow management

Monitor every run, output, approval and error from one dashboard.

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Security & compliance

Scale AI with enterprise controls and the assurance that your data is never used to train underlying AI models.

Workforce Flows in action

What teams automate first

The repeat offenders - high-volume, repeatable tasks that nobody wants to do.
  • Product copy, localized and translated for every market.
  • Alt text generated in every language, on asset upload, across the whole catalog.
  • Images cropped, resized and standardized to brand, with human review built in.
  • GEO-optimized buying guides researched and drafted.
  • Swatches extracted straight from product imagery.
Start with a pre-built flow. Adapt it to your process. Then let it run.
Women's Foam X1775 running shoes, priced at $80. Descriptive tags highlight features.

The business case

From 5 days → 90 seconds

Scale what’s possible.More markets, more campaigns, more products used to mean more people. Not anymore. Workforce scales the operation, not the people, cost and time behind it.
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10x the output

Same team

30-40% lower content costs

Amplience Workforce modelling

90 days to just 1 day

Landmark Group cuts its campaign launch time

Amplience content operations platform

Orchestrate everything

Workforce is the agentic orchestration layer of our content operations platform for commerce. Create with CMS. Manage with DAM. Optimize and deliver with Dynamic Media. Orchestrate it all with Workforce.From idea to everywhere.
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Workforce customer results
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