Everything You Need To Know About MACH

Learn how MACH helps brands build and scale sophisticated eCommerce experiences that put your developers, marketers and merchandisers in control.

New to MACH?

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What is MACH?

MACH architecture is a set of principles that offers a best-of-breed approach to constructing enterprise software stacks.

The goal of MACH is to migrate from legacy applications to a modular architecture that allows enterprises to be more agile and adapt faster.



A choice of separate, specialized capabilities you can deploy to teams based on their specific needs – with faster access to updates and new features, and the chance to build the solution your business really needs.


Key to the MACH approach, all functionality is designed, developed and deployed through APIs (application programming interfaces) – seamlessly connecting your architecture with the commerce ecosystem’s many (many) applications.


Because MACH architecture operates in the cloud, you get infinite scale and flexibility no matter how your solutions evolve. No more arduous upgrades or hefty management costs… and much less downtime risk.


Detach the frontend presentation layers – e.g. a web page or app – from the backend functionality that makes them work. Quickly and easily make changes to your digital experience without relying on developers.

Why Are Commerce Brands Moving to MACH?

MACH Success Stories

Discover what your industry is already doing, and achieving, with MACH

MACH Guides and Resources

Essential information for anyone considering the move to MACH.

Amplience is a Founding Member of the MACH Alliance

The MACH Alliance is a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. The Alliance aims to educate and support the industry as a whole on what to look out for when moving from legacy infrastructure and going composable, including when, where and how to start and select partners.

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