Everything You Need to Know About MACH

Learn about the MACH approach, why it’s on the rise today and how MACH is helping brands across the globe build and scale sophisticated ecommerce experiences that put developers, marketers and merchandisers in control.

New to MACH?

We’ve created a series of bitesized videos just for you.

What is MACH?

MACH architecture is a set of principles that offers a new, best-of-breed approach to constructing enterprise software stacks.

The goal of MACH is to migrate from legacy applications to a modular architecture that allows enterprises to be more agile and adapt faster.



Break everything down into separate specialized capabilities and deploy to individual teams based on the problems they’re trying to solve. This gives teams access to updates and new features faster, while building the solution your business really needs.


All functionality is designed, developed and deployed through APIs (application programming interfaces). These are front and center of the MACH approach, seamlessly connecting your architecture with the many applications in today’s commerce ecosystem.


Because MACH architecture operates in the cloud, you have the power of infinite scale and flexibility no matter how you evolve your solution in the future. No more painstaking upgrades. No more sky-high management costs. And significantly less downtime risk.


Detach the frontend presentation layers – e.g. a web page or app – from the backend functionality that makes them work. Quickly and easily make changes to your digital experience fast without relying on developers.

Why Are Commerce Brands Moving to MACH?

MACH Success Stories

Learn what your industry peers are already doing with MACH and see the results they’ve achieved.

MACH Guides and Resources

Essential reading and viewing for anyone considering making the move to MACH.

Amplience is a Founding Member

of the MACH Alliance

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