- Composable commerce will enable more digital flexibility in the future
- Monolithic applications should be replaced by packaged business capabilities
- A composable approach allows for a more tailored technology stack, specific to business and customer needs
Agility, flexibility, and competitive advantage
It’s not just about consistent online and offline experiences anymore. Commerce businesses are being held to a standard beyond that, a standard that demands seamless and connected end-to-end customer journeys, across all touchpoints. It’s multi experience commerce.
Composable commerce lets digital commerce businesses leverage packaged business capabilities to deliver those customer experiences, now and in the future. The result – agility, flexibility and the ability to outpace your competition.
COMPOSE YOUR DIGITAL FUTURE
No one wants to be part of the pack. But to stand out, and achieve the outcomes your business needs to succeed, a move to composable commerce has to underpin your technical decision-making.
Much like MACH architecture, with composable commerce you get to select and deploy best-of-breed, modular applications. You can then easily add, replace or remove certain capabilities as your business needs grow or change, and they all tie in to deliver the personalized experiences your customers expect.
It’s how a technology stack should be.
“BY 2023 ORGANIZATIONS THAT HAVE ADOPTED A COMPOSABLE APPROACH WILL OUTPACE COMPETITION BY 80% IN THE SPEED OF NEW FEATURE IMPLEMENTATION.” - GARTNER
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Gartner’s Composable Commerce Must Be Adopted for the Future of Applications
Gartner, Composable Commerce Must Be Adopted for the Future of Applications, 18 June 2020, Mike Lowndes & Sandy Shen
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