We all know time is money. Little wonder then that B2B purchasing is highly functional with order efficiency high up the priority list. But while B2B digital experiences have tended to focus on speed and practicality as a result, with more and more digitally savvy buyers around, expectations are changing.

Buyers now want a richer experience as well as an even more streamlined experience. And to do this the right content and technology must come together throughout the purchasing process.