Webinars

Traditional content production models cannot keep up with the amount of content that marketing and merchandising demand to create richly engaging shopping experiences. This challenge is becoming more acute as retailers adopt more granular segmentation and personalization strategies.

Adopting the right solution begins with an understanding of why the current process is broken and why it cannot scale.

Join the Amplience team for a deep dive on why the content production process is broken and how Agile methods can generate significant improvements to content quality and velocity.

KEY TAKEAWAYS:

• THE BROKEN PROCESS: Understand how broken, waterfall, content processes kill productivity and quality.
• AGILE CONTENT PRODUCTION: Learn how Agile concepts can transform the productivity of creative and content workflows.
• RECOMMENDATIONS: Use Amplience Diagnostic and Content Audits processes to build a Business Case for adoption of the Agile Content Production System.

Delivering engaging digital content is the key to building customer relationships online, but how is your content performing?

Amplience Content Audits score the effectiveness of retail content at product category level, viewed through the eyes of the shopper, measured across desktop, mobile and app.

This webinar will show how we approach auditing content and scoring the online customer experience. We’ll be sharing new insights and using real data based on our latest audit featuring thirteen home improvement brands, in three global markets.

Find out why Content Audits are becoming an invaluable tool in determining a retailer’s online content strategy.

WHAT YOU'LL LEARN:

• Shopper Journeys: Content viewed through the lens of the customer and audited across the desktop, mobile and app experience
• Methodology and the 4 Key Dimensions: Brand, Product Information Quality, Rich Media Experience and Access
• Product Category Scoring: Highy effective benchmarking when viewed against competitor data

The Amplience Dynamic Content solution is a powerful CMS designed specifically for the needs of retailers and global brands. The new Cartridge features seamless integration to Salesforce Commerce cloud, and supports product and marketing image and video content management.

Join us to find out how you can take control of the planning, scheduling, production and delivery workflow to create compelling content and commerce experiences.

WHAT YOU'LL LEARN:

• How Dynamic Content delivers the planning, production, scheduling and delivery tools to drive content into responsive web, stores and apps.

• How Dynamic Media enables Digital Asset Management, product rich media, responsive marketing images and shoppable media production.

• How to get up-and-running quickly with a new API, API SFCC Cartridge, and Content Accelerators.

The days of one-size-fits-all communication are over. To succeed in today's marketplace, retailers must create volumes of content that is personalized, relevant, engaging and consistent across channels.

Achieving increases in the variety and velocity of content at scale requires new approaches to content production.

Where to begin? An Amplience Diagnostic is the first step in the journey towards implementing lean, agile and scalable content production processes fit for today’s retail engagement challenge.

Join us for a deep dive into Diagnostics…

WHAT YOU'LL LEARN:

· What do Diagnostics deliver?: Process maps, time value maps and value stream maps reveal the bottlenecks in your content production process.

· Agile: How efficiency and productivity is increased by introducing lean, agile processes and tools.

· Recommendations: How Diagnostics identify ways to scale content production processes to deliver the volume of content now required to engage shoppers in a mobile-first world.

It's no secret that delivering engaging digital content is the key to building customer relationships online, but how is your content performing?

An Amplience Content Audit analyzes a retailer’s content through the eyes of the shopper, and scores that content at category-level using four key dimensions, each representing best practice in digital retail.

Join us to see why Content Audits are becoming an invaluable tool in determining a retailer’s online content strategy.

Wednesday, January 31st

4pm GMT/11am EST

WHAT YOU'LL LEARN:

• Shopper Journeys: Content viewed through the lens of the customer and audited across the desktop, mobile and app experience

• Methodology and the 4 Key Dimensions: Brand, Product Information Quality, Rich Media Experience and Access

• Product Category Scoring: Highlighting effective and ineffective content and benchmarking against the competition

The Amplience Rich Media cartridge for Salesforce Commerce Cloud can generate Mobile Ready Hero Images dynamically – using advanced image compositing and text-to-image technology, to enable the automatic production of compliant product media.

Register now for the webinar, in which James Brooke, Ben Seymour and Ijaz Bhattee walk through live examples of Mobile Ready Hero Image production using the Amplience cartridge.

Wednesday, January 24th

4pm GMT/11am EST

What you’ll learn:

• Dynamic Media Templates: How to create flexible Dynamic Media image templates that support the Mobile Ready Hero Image standards
• Point-of-Interest: How Point-of-Interest meta-data enables auto-crop and zoom on hard-to-view pack-shots
• Badging/Roundeling: How Integrating image meta-data drives badge label automation

Dynamic Content will officially launch at our Retail Engagement Summits - February 22nd in NYC, and March 6th in London.

CEO James Brooke, and CTO John Williams will show how Dynamic Content is poised to revolutionize the planning, production and management of content, enabling retailers to provide contextual shopping experiences, and deliver the storytelling necessary to meet today's retail engagement challenge.

What you’ll learn:

• Storytelling: How our fully featured CMS facilitates the delivery of a new type of engagement
• Planning: Pre-visualise content across the calendar and across devices with Dynamic Content
• Engagement at Scale: How Dynamic Content provides for vastly increased variants and more personalized shopping experiences

According to the University of Cambridge Inclusive Design Toolkit ‘Pack shots fail to communicate critical information to shoppers, particularly on mobile devices. Mobile Ready Hero Images solve this problem by digitally representing the product and augmenting with off-pack communications. Mobile Ready Hero Images outperform pack shots in visual clarity tests and sales uplift A/B split tests.’

However, creating product images that conform to these standards requires complex and costly post-production work – resulting in static image files that do not work for responsive web design or apps. The Amplience Dynamic Media platform can generate images that conform to the guidelines dynamically – using advanced image compositing and text-to-image technology, to enable the automatic production of compliant product media.

Register now for the webinar, in which Ben Seymour and Ijaz Bhattee walk through live examples of Mobile Ready Hero Image production using the Amplience Dynamic Media solution.

What you’ll learn:

• How to create flexible Dynamic Media image templates that support the hero image standards
• How Point-of-Interest meta-data enables auto-crop and zoom on hard-to-view pack-shots
• Integrated image meta-data drives badge label automation.

Use the Amplience Retail Engagement Platform to create interactive shopping experiences that feature sophisticated editorial, shoppable look books and rich media.

Learn how leading brands and retailers on Salesforce Commerce Cloud have transformed their content production productivity.

In this webinar, we’ll demo the NEW Amplience Content Authoring Cartridge as well as the Rich Media Cartridge for image and video content management. Miguel will walk through the workflows that deliver responsive, multi-device experiences that draw site visitors and frequent shoppers into deeper and more valuable relationships. James will highlight relevant customer examples.

There are only a limited number of spots available – so sign-up now to reserve your spot today!

KEY TAKEAWAYS:

CREATE ONCE, PUBLISH EVERYWHERE The end result is wrapper-free, rich content that renders responsively and adaptively wherever and however it is needed, to deliver richly compelling shopping experiences at every consumer touchpoint.

DETAILED DEMO Miguel Gonzalez will demo the Content Authoring and Rich Media Cartridges to illustrate how to create high fidelity shopping experiences.

LIVE CUSTOMER EXAMPLES

James Brooke will highlight recent customer examples that have used the Amplience platform in conjunction with Salesforce Commerce Cloud.

The Amplience Dynamic Media solution renders colorizations, monograms and image substitutions (for fabric and texture visualizations), from a single master SVG (Scalable Vector Graphic), which can be enriched, tested and published using the Product Customization App.

In this webinar, we will demo the Product Customization feature, and show how you can create rich custom configurators that visualize complex product categories to drive higher engagement, conversion and average- order-values. We will be joined by Brown Jordan International, who will explain how they provide 1,200 configurable products that allow shoppers to more accurately visualize and personalize products.

What you'll learn in this webinar:

• Dynamic Product Colorization - The offering enables reference product images to be turned into SVG templates, which can then be rendered in any color and option variant, dynamically on-demand, through URL, parameterization.

• Custom Configurators - The tool can be used to create unique product differentiation to deliver a more personalized purchase journey. Learn how Brown Jordan International experienced a 65% first year cost savings after implementing the Customer Configurators.

• Detailed Demo - Our experienced solution team will demo the Product Customization feature and walk through the steps to create rich custom configurators that visualize complex product categories.

What You'll Learn in this Webinar

Use the Amplience Content Authoring studio to create richly compelling shopping experiences that feature sophisticated editorial, feature articles, shoppable look books, and user generated product galleries.

Learn how Brown Thomas, Liberty London, and Sears Canada have transformed their content factory productivity to deliver retail engagement that drives sales and loyalty. In this exclusive new webinar, we’ll demo the NEW Salesforce Commerce Cloud solution for content management – and walk through the workflows that deliver responsive, multi-device experiences that draw site visitors and frequent shoppers into deeper and more valuable relationships.

There are only a limited number of spots available – so sign-up now to reserve your spot today!

What you’ll learn in this webinar:

• Separate Content from Presentation The end result is wrapper-free, rich content that renders responsively and adaptively wherever and however it is needed, to deliver richly compelling shopping experiences.
• Create Once, Publish Everywhere Create content for every channel and render it appropriately for each responsive breakpoint.
• Detailed Demo Our experienced solutions team will demo the Content Authoring Cartridge and create shoppable content experiences.

WHAT YOU'LL LEARN IN THIS WEBINAR

For brands to engage with sophisticated multi-device consumers, they need to deliver engaging shopping experiences that feature high-fidelity images and videos. By leveraging rich media, brands interact directly with their customers to ultimately grow sales and increase loyalty.

In this webinar, we will take you through the key features that the SAP-Certified Accelerator Extension offers for Dynamic Media implementations, designed to reduce implementation risk and cost.

What you’ll learn in this webinar:

• Improve load performance and quality – Enrich the customer experience with product and promotional images and videos that work responsively in any channel and device combination.

• Reduce media production costs – Dynamically render any image variant on demand from a single master asset, based on parameters including size, format, and quality.

• Detailed demo – Our experienced solution team will demo the SAP-Certified Extension and provide tips on taking control of content production and delivery.

This brand new addition to the Amplience Big Content Cloud allows merchandisers to create rich, dynamic, personalized banners on-demand.

In this webinar, we will show how Amplience’s Dynamic Banners can cut content production bottlenecks to generate more variants of a campaign without any additional resources. This tool easily transforms content to create more contextually relevant and personalized experiences, which will increase engagement and conversion.

Dynamic Banners

• Learn how to parameterize elements of an SVG image so it can be dynamically changed within the URL.

Relevant, Contextual Images

• The solution can be used to render any text, in any typeface, in any size, alongside background images and hero images with the overall banner to adapt content for a wide range of contexts.

Detailed Demo

• Our experienced solution team will demo the Dynamic Banner solution and show you how to create rich contextual banner images.

This powerful extension to the Amplience Dynamic Media service generates on-demand images of product color variants, monograms and other visual customizations to power rich product media viewers and sophisticated product configurators.

In this webinar, we will demo the Product Customization solution, and show how you can lower content production costs and increase engagement and conversion. We're joined by our Product Customization partners, Fluid, who will explain how they help retailers to visualize custom products for their customers.

What you'll learn in this webinar:

• Dynamic Product Color Variant Generation - The solution enables reference product images to be turned into SVG templates, which can then be rendered in any color and option variant, dynamically on-demand, through URL, parameterization.

• Product Monogramming and Personalization - The solution can be used to render any text, in any typeface, dynamically on-demand onto a product image, and with a wide variety of SVG effects available.

• Custom Configurators - Our experienced solution team will demo the Product Customization solution and walk through the steps to create rich custom configurators that visualize complex product categories.

Rich media production is crucial to the success of online retail teams. Amplience is the leading global alternative to Adobe® Scene7®, with over twenty migrations to the Amplience Big Content Platform, including huge volume customers like Shop Direct Group, as well as leading brands like Hanover Direct, Theory and Vince Camuto.

In this webinar, Lauren Castellanos, Director of Digital Production, will take you through Theory’s seamless migration to Amplience. We will also take you through the key advantages that the Amplience platform offers over all leading Rich Media alternatives, and explore our proven migration methodology that can get you up-and-running in six weeks or less. Fill in the form to watch the video today.

What you’ll learn in this webinar:

Reduce Implementation Risk

• Amplience’s flexible API support and pre-integrations with existing eCommerce systems reduce implementation risk

Optimize Content and Commerce Strategies

• The Amplience platform is unique in generating detailed analytics via all its Dynamic Imaging players and supported by the Amplience professional services team

Detailed Demo

• Our experienced solution team will demo the media migration and web-based asset management interface

In this webinar, we explore how content editors can produce an unlimited array of rich content types, and quickly integrate them into the Demandware content library. The authoring tools are simple to use, require no coding expertise, and can drive other channels from the same master content set!

Join Amplience CEO James Brooke, who will deliver this webinar and provide a detailed preview demo of the Content Authoring cartridge.

To respond to a rapidly changing online market, eCommerce teams need the tools to keep up with customers who are demanding personalised experiences. Creating personalized experiences places a huge burden on content teams who need to adapt high quality media to suit every circumstance.

In this webinar, we show how our Dynamic Media tools allow content teams to dynamically transform images on-demand. This means that retailers can enable product customization, including monogramming and custom colors, as well as a huge range of specific images.

What you’ll learn in this webinar

Adapting Images On-demand

• Discover how you can change each aspect of an image, including the background, foreground, and any text on it

Enabling Product Customization

• Easily add personalizable elements to product images, including monogramming, and custom colors

Give Business Users Design Control

• Free up designers by removing small changes and tweaks, and placing them in the hands of business users