Traditional content production models cannot keep up with the amount of content that marketing and merchandising demand to create richly engaging shopping experiences. This challenge is becoming more acute as retailers adopt more granular segmentation and personalization strategies.
Adopting the right solution begins with an understanding of why the current process is broken and why it cannot scale.
Join the Amplience team for a deep dive on why the content production process is broken and how Agile methods can generate significant improvements to content quality and velocity.
- THE BROKEN PROCESS: Understand how broken, waterfall, content processes kill productivity and quality.
- AGILE CONTENT PRODUCTION: Learn how Agile concepts can transform the productivity of creative and content workflows.
- RECOMMENDATIONS: Use Amplience Diagnostic and Content Audits processes to build a Business Case for adoption of the Agile Content Production System.