Delivering engaging digital content is the key to building customer relationships online, but how is your content performing?

Amplience Content Audits score the effectiveness of retail content at product category level, viewed through the eyes of the shopper, measured across desktop, mobile and app.

This webinar will show how we approach auditing content and scoring the online customer experience. We’ll be sharing new insights and using real data based on our latest audit featuring thirteen home improvement brands, in three global markets.

Find out why Content Audits are becoming an invaluable tool in determining a retailer’s online content strategy.

WHAT YOU'LL LEARN:

• Shopper Journeys: Content viewed through the lens of the customer and audited across the desktop, mobile and app experience
• Methodology and the 4 Key Dimensions: Brand, Product Information Quality, Rich Media Experience and Access
• Product Category Scoring: Highy effective benchmarking when viewed against competitor data

Amplience has successfully migrated over 100 leading sites from a legacy dynamic (rich) media solution to Amplience Dynamic Media, including market leaders like Gymboree, Theory, Tom Ford, Heritage Parts, 1-800 Contacts and Vince Camuto as well as some of the largest global retailers like the Otto Group. and Shop Direct and Argos in the UK.

The benefits of migration include better service and support, enhanced performance and more productive asset management tools to enable modern, mobile-first commerce experiences. Our migration process is tried-and-tested and takes no more than 2-6 weeks - with minimum involvement from your team and no disruption to the existing service.

Along the way we will migrate and index your product and marketing media and implement our Content Hub - so that you can start using your images and videos in all of your campaigns. In addition, we’ll tune your account for super-fast, load-balanced content delivery and better SEO performance.

Key advantages of Amplience Dynamic Media service include:

• Enhanced product pages featuring more images with deep zoom, and integrated video
• Multi-axis spin-sets and players enable visual inspection of complex products
• Responsive visual marketing content optimized for any device and context
• High productivity tools to automate key workflows resulting in improved productivity
• Pre-built integrations with leading eCommerce platforms like SFCC and SAP Hybris

The days of one-size-fits-all communication are over. To succeed in today's marketplace, retailers must create volumes of content that is personalized, relevant, engaging and consistent across channels.

Achieving increases in the variety and velocity of content at scale requires new approaches to content production.

Where to begin? An Amplience Diagnostic is the first step in the journey towards implementing lean, agile and scalable content production processes fit for today’s retail engagement challenge.

Join us for a deep dive into Diagnostics…

WHAT YOU'LL LEARN:

· What do Diagnostics deliver?: Process maps, time value maps and value stream maps reveal the bottlenecks in your content production process.

· Agile: How efficiency and productivity is increased by introducing lean, agile processes and tools.

· Recommendations: How Diagnostics identify ways to scale content production processes to deliver the volume of content now required to engage shoppers in a mobile-first world.

Join us on February 7th as we walk through the second preview webinar for Dynamic Content, our new fully featured CMS.

Dynamic Content solves the planning, management, production and delivery of powerful retail storytelling at brand, category and product level.

Bringing content planning and creative teams together, Dynamic Content is set to revolutionize the delivery of rich, inspirational, and ultimately personalized shopping experiences, at scale.

James and the product team combine to drill into content slots, content editions and events…. In preparation for the big reveal at this year’s Retail Engagement Summits in NYC (Feb 22nd) and London (6th March).

Watch on-demand now.

The Amplience Rich Media cartridge for Salesforce Commerce Cloud can generate Mobile Ready Hero Images dynamically – using advanced image compositing and text-to-image technology, to enable the automatic production of compliant product media.

Register now for the webinar, in which James Brooke, Ben Seymour and Ijaz Bhattee walk through live examples of Mobile Ready Hero Image production using the Amplience cartridge.

Wednesday, January 24th

4pm GMT/11am EST

What you’ll learn:

• Dynamic Media Templates: How to create flexible Dynamic Media image templates that support the Mobile Ready Hero Image standards
• Point-of-Interest: How Point-of-Interest meta-data enables auto-crop and zoom on hard-to-view pack-shots
• Badging/Roundeling: How Integrating image meta-data drives badge label automation

The Amplience Rich Media extension for SAP Hybris Commerce can generate Mobile Ready Hero Images dynamically – using advanced image compositing and text-to-image technology, to enable the automatic production of compliant product media.

Register now for the webinar, in which Ben Seymour and Ijaz Bhattee walk through live examples of Mobile Ready Hero Image production using the Amplience extension.

Tuesday, January 23rd

4pm GMT/11am EST

What you’ll learn:

• Dynamic Media Templates: How to create flexible Dynamic Media image templates that support the Mobile Ready Hero Image standards.
• Point-of-Interest: How Point-of-Interest meta-data enables auto-crop and zoom on hard-to-view pack-shots.
• Badging/Roundeling: How Integrating image meta-data drives badge label automation.

According to the University of Cambridge Inclusive Design Toolkit ‘Pack shots fail to communicate critical information to shoppers, particularly on mobile devices. Mobile Ready Hero Images solve this problem by digitally representing the product and augmenting with off-pack communications. Mobile Ready Hero Images outperform pack shots in visual clarity tests and sales uplift A/B split tests.’

However, creating product images that conform to these standards requires complex and costly post-production work – resulting in static image files that do not work for responsive web design or apps. The Amplience Dynamic Media platform can generate images that conform to the guidelines dynamically – using advanced image compositing and text-to-image technology, to enable the automatic production of compliant product media.

Register now for the webinar, in which Ben Seymour and Ijaz Bhattee walk through live examples of Mobile Ready Hero Image production using the Amplience Dynamic Media solution.

What you’ll learn:

• How to create flexible Dynamic Media image templates that support the hero image standards
• How Point-of-Interest meta-data enables auto-crop and zoom on hard-to-view pack-shots
• Integrated image meta-data drives badge label automation.

Traditional content production models cannot keep up with the amount of content that marketing and merchandising demand to create richly engaging shopping experiences. This challenge is becoming more acute as retailers adopt more granular segmentation and personalization strategies.

Adopting the right solution begins with an understanding of why the current process is broken, and why it cannot scale.

Join Amplience CEO James Brooke, for a deep dive on why the content product process is broken, how Agile methods can generate significant improvements to content quality and velocity, and for a sneak preview of the NEW Amplience Content Management suite, which will debut early in 2018.

KEY TAKEAWAYS:

THE BROKEN PROCESS

Understand how broken, waterfall, content processes kill productivity and quality.

AGILE CONTENT PRODUCTION

Learn how Agile concepts can transform the productivity of creative and content workflows.

TRANSFORM THE SHOPPING EXPERIENCE

Invest new-found productivity into performance customer journeys.

The Amplience Dynamic Media solution renders colorizations, monograms and image substitutions (for fabric and texture visualizations), from a single master SVG (Scalable Vector Graphic), which can be enriched, tested and published using the Product Customization App.

In this webinar, we will demo the Product Customization feature, and show how you can create rich custom configurators that visualize complex product categories to drive higher engagement, conversion and average- order-values. We will be joined by Brown Jordan International, who will explain how they provide 1,200 configurable products that allow shoppers to more accurately visualize and personalize products.

What you'll learn in this webinar:

• Dynamic Product Colorization - The offering enables reference product images to be turned into SVG templates, which can then be rendered in any color and option variant, dynamically on-demand, through URL, parameterization.

• Custom Configurators - The tool can be used to create unique product differentiation to deliver a more personalized purchase journey. Learn how Brown Jordan International experienced a 65% first year cost savings after implementing the Customer Configurators.

• Detailed Demo - Our experienced solution team will demo the Product Customization feature and walk through the steps to create rich custom configurators that visualize complex product categories.

Rich media production is crucial to the success of online retail teams. Amplience is the leading global alternative to Adobe® Scene7®, with over thirty migrations to Amplience Dynamic Media, including huge volume customers like Shop Direct Group and Otto Group, as well as leading brands like Desigual, Dunelm, JD Sports, Hanover Direct, Theory and Vince Camuto.

In this webinar, Paul Hornby, Head of Ecommerce, will take you through Shop Direct's seamless migration to Amplience. We will also take you through the key advantages that the Amplience platform offers over all leading Rich Media alternatives, and explore our proven migration methodology that can get you up-and-running in six weeks or less.

Fill in the form to watch the video today.

What you'll learn in this webinar:

Migration Activities from Adobe Scene7®

• We have a strong track record for supporting retailers through a seamless migration to Amplience. Learn about the Shop Direct experience moving from Scene7® to Amplience.

How to Optimize Your Rich Media with Amplience Dynamic Media

• Amplience’s flexible API support and pre-integrations with existing eCommerce systems reduce implementation risk and ensure that the full capability of the platform is deployed to maximum effect.

Detailed Demo

• Our experienced solution team will demo the Amplience Dynamic Media solution.

WHAT YOU'LL LEARN IN THIS WEBINAR

For brands to engage with sophisticated multi-device consumers, they need to deliver engaging shopping experiences that feature high-fidelity images and videos. By leveraging rich media, brands interact directly with their customers to ultimately grow sales and increase loyalty.

In this webinar, we will take you through the key features that the SAP-Certified Accelerator Extension offers for Dynamic Media implementations, designed to reduce implementation risk and cost.

What you’ll learn in this webinar:

• Improve load performance and quality – Enrich the customer experience with product and promotional images and videos that work responsively in any channel and device combination.

• Reduce media production costs – Dynamically render any image variant on demand from a single master asset, based on parameters including size, format, and quality.

• Detailed demo – Our experienced solution team will demo the SAP-Certified Extension and provide tips on taking control of content production and delivery.

High-quality product imagery can make all the difference to your customers. Creating rich interactive 360-degree spin sets which showcase every detail and angle of your product, gives your customers an online experience that is as close to shopping in store as possible. But, to produce and publish these media sets at scale and at the pace your customers demand is nearly impossible with traditional methods.

In this webinar, SpinMe and Amplience will show you how to transform the production of these rich media sets. We will explain the entire workflow from studio to site, and the steps you need to take in order to achieve this.

Automating the Studio Workflow – Efficiently create high quality product images that capture the rich detail of your products

Connecting the Studio to your Site – Build a seamless transition to ensure your content gets to your merchandising team as quickly as possible

Drive Engagement and Conversion on Site – Build immersive spin set viewers to demonstrate every angle and detail of your products online

This powerful extension to the Amplience Dynamic Media service generates on-demand images of product color variants, monograms and other visual customizations to power rich product media viewers and sophisticated product configurators.

In this webinar, we will demo the Product Customization solution, and show how you can lower content production costs and increase engagement and conversion. We're joined by our Product Customization partners, Fluid, who will explain how they help retailers to visualize custom products for their customers.

What you'll learn in this webinar:

• Dynamic Product Color Variant Generation - The solution enables reference product images to be turned into SVG templates, which can then be rendered in any color and option variant, dynamically on-demand, through URL, parameterization.

• Product Monogramming and Personalization - The solution can be used to render any text, in any typeface, dynamically on-demand onto a product image, and with a wide variety of SVG effects available.

• Custom Configurators - Our experienced solution team will demo the Product Customization solution and walk through the steps to create rich custom configurators that visualize complex product categories.

The Content Authoring solution for Demandware makes it easy to integrate Amplience-created content modules with Demandware page templates. The result? Seamless Content and Commerce experiences that work responsively across any device and screen type, without complex front-end coding.

In this webinar, we will demo the Content Authoring solution for Demandware, and show how content production can be radically streamlined to improve productivity and create content rich, shoppable, inspirational commerce experiences in every channel. Reserve your spot today!

What you’ll learn in this webinar:

• Separate Content from Presentation

The end result is wrapper-free, rich content that renders responsively and adaptively wherever and however it is needed, to deliver richly compelling omni-channel shopping experiences.

• Create Once, Publish Everywhere

Create content for every channel and render it appropriately for each responsive breakpoint.

• Detailed Demo

Our experienced solution team will demo the Content Authoring solution and create shoppable content experiences.

In this webinar, we explore how content editors can produce an unlimited array of rich content types, and quickly integrate them into the Demandware content library. The authoring tools are simple to use, require no coding expertise, and can drive other channels from the same master content set!

Join Amplience CEO James Brooke, who will deliver this webinar and provide a detailed preview demo of the Content Authoring cartridge.

In this webinar, Amplience’s expert in all things responsive, Ben Seymour explains how you can begin to use “srcset” and “picture” elements to incorporate responsive images into your website.

Ben explores why responsive images are an essential part of an online retail site, and how retailers are coping with the extra workload by deploying Dynamic Media systems that allow them to make changes across their site without having to interfere with code.