How Clarks Transformed their Content Strategy

Get an exclusive look behind the scenes at how Clarks, the renowned British shoe manufacturer and retailer, transformed their digital content strategy to deliver faster, more engaging customer experiences worldwide.

In this insightful webinar, experts from Clarks, Amplience, and commercetools share the journey that enabled Clarks to overcome key content management challenges, accelerate their digital transformation and drive more conversions.

Discover how Clarks:

• Eliminated development bottlenecks and empowered teams to get content live in 5-15 minutes when it previously took days because of reliance on developers for HTML editing

• Seamlessly migrated from Adobe Scene7 to Amplience’s Content Hub (DAM) and improved asset management efficiency

• Prepared their teams for the transition to a headless architecture and unlocked future-proof scalability with commercetools

• Localized content effectively for their global audience, delivering relevant experiences across diverse markets

• Transformed digital experiences with the combined power of Amplience and commercetools, improving site speed by 32% and boosting conversions by 19%