Revolutionizing Content in Commerce: How AI is Shaping the Future

Discover how content and AI are transforming the digital commerce landscape. Learn the strategies leading brands use to build trust, create engaging shopping experiences, and drive business growth.

Join Heather Hershey, Research Director at IDC, and Ali Hanyaloglu, VP Product Marketing at Amplience for a deep dive into the critical role of content and AI in transforming commerce experiences.

Learn how content connects products to customers and why businesses must adapt to generative AI, hyper-personalization, and accessibility to thrive in the evolving digital landscape.

You’ll learn:

The Role of Content in Modern Commerce: Why content is the key to connecting your products with customers needs, and how it elevates the shopping experience.
AI & the Future of Personalization: Explore how generative AI is revolutionizing personalization and enabling dynamic, empathetic customer experiences at scale.
Accessibility in Commerce: Learn actionable tips to make your digital experiences inclusive and compliant with global accessibility standards, unlocking a loyal customer base.
Industrializing Content Creation: Discover the concept of content factories and how AI can scale your content production efficiently while maintaining quality and relevance.