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Using the Research Agent to generate a buying guide

On this page we walk you step by step through creating a Workforce Flow that:

  • Uses the Research Agent to search the web for information about a product, based on its name or URL and image
  • Uses the data returned by the agent to generate a GEO optimized buying guide and FAQ

This is a very simple flow, but demonstrates how you can use the Research Agent to retrieve information from the web, in this case product data. The Research Agent is very flexible and this flow can be expanded to meet your requirements.

Research agent flow overview Research agent flow overview

Step 1- Create the form trigger
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Create a new flow and give it a label and description.

  • From the Action Library open the Manual triggers and drag a Form Trigger to your flow. You use the form to enter the information to search for.

Adding the flow trigger

  • Click the Configure Input Form button and add the following single line text fields:

    • The subject of the buying guide: Subject

    • The product name to search for, or the product URL: Product name or URL

    • Add an image field to be used for the optional product image: Product image

Configuring the form

Step 2- Add the Research Agent to search the web
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You'll use the Research Agent to search the web for information about the product you specify.

  • Open the Agents section of the Action Library, and drag the Research Agent to the flow. Connect it to the output of the Form Trigger.

Adding the research agent

  • Choose a Model.

  • Add the Goal. For this example, we'll keep the instructions simple: Find information about the product mentioned.

The Research Agent requires some text and an image to analyze:

  • In the Text to Analyze field select the Product name or URL returned by the Form trigger.

  • The Image to Analyze should be the Product image returned by the Form trigger.

Configuring the Research Agent with product information to search for

Step 3- Generate the buying guide
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For this example, we'll use the Buying Guide action to generate a GEO optimized buying guide using the information returned by the Research Agent. To generate the guide with our chosen format and structure, we'll add some custom instructions. But you could also use a custom template instead.

  • Open the Content Generation section in the Action Library and drag the Buying Guide action to the flow. Connect it to the output of the Research Agent- this will be the data returned from its search.

  • Choose which model to use and optionally the brand voice, audience, tone and locale (by default the content will be generated in English).

  • Set the Subject to the Subject returned by the Form Trigger.

  • Add a featured product and set the Product name value to the Product name or URL returned by the Form Trigger.

  • Set the Product description to the Answer returned by the Research Agent. This will be the product information it found in its search.

  • Set the Product image to the Product image returned by the Form Trigger.

Configuring the buying guide

We'll add some Custom instructions to generate the buying guide with the format we want.

  • Add the following text in the Custom instructions field. You can change these instructions to meet your specific requirements:
At the end of the buying guide include 10-15 product FAQs that:
Mirror real search behavior
Cover pre-purchase, comparison, usage, and post-purchase concerns
Use natural, conversational language
Target long-tail and voice-style queries
Improve SEO and conversions

Search Intent Coverage
Include questions across four intent types:
1. Informational – Understanding the product
How does this work?
Is this good for beginners?
2. Commercial Investigation – Comparing options
Is this worth it?
What's the difference between this and [alternative]?
3. Transactional Doubts – Reassurance before buying
What size should I get?
Does this come with a warranty?
4. Post-Purchase – Setup and maintenance
How do I set this up?
How do I clean it?

Writing Style
Write full, natural search-style questions
Be specific and scenario-based
Include skeptical and risk-focused queries
Avoid vague topic labels (e.g., don't write "Battery Life")
Instead of:
Battery Life
Write:
How long does the battery last on a single charge?

Required Coverage
Across the FAQs, include:
Product basics (what it is, who it's for, problem solved)
Specs (dimensions, materials, compatibility, limits)
Comparisons (alternatives, previous versions)
Fit/sizing (if relevant)
Usage and setup
Edge cases (travel, outdoor, waterproof, pets, etc.)
Trust factors (returns, warranty, safety)

Answer Guidelines
Each answer must:
Directly answer in the first sentence
Include specific details (numbers, materials, limits, timeframes)
Be honest about limitations
Avoid marketing fluff
Be 60–150 words
Maintain Grade 6–8 readability
Avoid exaggerated claims or invented specs.
Include the full product name naturally in 3–5 answers.

Final Check
Before finishing, ask:
Would a real person type this into Google?
Does this sound like marketing copy?
Is it specific and realistic?

Adding the custom instructions

Try it out
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Save the flow. It's now ready to run.

  • Click Run at the top of the window.

  • Enter a Subject for the buying guide and either a Product name or URL**. You can also upload an image to be used to help generate the content. In this example we're getting information from a URL and creating a buying guide for a grey coat.

  • Click the Start run button.

Run the flow

  • The Research Agent starts running and retrieves information on the product using the information you provided.

Run the flow

You can expand the card to show the information returned by the LLM.

Run the flow

The buying guide and list of FAQs is generated from the information returned by the Research Agent.

Run the flow