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Working with assets

Once assets are ingested into Amplience you can view the asset properties, preview types such as images and PDFs, and publish assets to our Content Delivery Network (CDN).

Most asset management is performed from Content Hub, however, there are some asset management tasks that you can do from the Dynamic Content Assets tab too, for example, uploading and publishing.

Asset cards
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In both Content Hub and Dynamic Content, assets are represented by asset cards. Each asset card shows the publish status of the asset and allows you to perform contextual actions. Asset cards in Dynamic Content include a subset of the actions shown on cards in Content Hub.

Content Hub asset cards are shown in the image below. For each asset you'll see an icon in the top left that shows what type of media it is. If a locale has been specified, for example en-gb, that is also displayed. When you hover the cursor over an asset, contextual icons for performing actions are displayed. Notice, the ellipsis icon which displays the asset contextual menu from which you can perform more actions.

Asset cards in Content Hub

Dynamic Content asset cards are shown in the image below. When you hover the cursor over an asset, contextual icons for performing actions are displayed.

Asset cards in Dynamic Content

The asset contextual menu
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The Content Hub asset contextual menu, is available by clicking on the ellipsis icon or by right clicking an asset, and includes a set of actions that you can perform on an asset, such as previewing, publishing, creating media sets and editing with point of interest. It also allows you to set workflow status.

The asset contextual menu

Multiple selection menu
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When multiple assets are selected in Content Hub, the items shown in the contextual menu will reflect the selection. To use the multiple selection menu right-click on any of the selected assets. The menu items show the actions you can perform on the selection.


If more than one asset is selected, and you click the ellipsis icon for one of those selected assets, the menu displayed will be for that asset only. You must use right-click to access the multiple selection menu.

In the example below you can preview, publish, unpublish and download the selected items. In this case, delete is not available because one or more of the assets are published.

Right clicking opens a menu that allows you to perform actions on the selected assets

Publishing assets with Content Hub
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This section describes how to use Content Hub to publish assets. You can also use the Dynamic Content Assets tab to publish assets, which is convenient if that is where you do the majority of your work. For more information, see uploading and publishing assets with the Assets tab.

In Content Hub the publish status of an asset is clearly indicated by the publish icons. If it has been published, a green cloud icon is shown. If the icon has not been published this icon is not displayed.

To publish an asset, click the "Publish" icon on the asset's card. If you click the "Publish" icon for an asset that has not been published, the asset will then be published and a URL will be generated for it. We also use this to republish existing assets that have been updated.

The image below shows an image asset in the process of being published.

An image asset being published

When the asset is published, the green cloud icon is displayed. If the cloud has a check mark, it indicates that the latest version of the asset is published.

The image has been published

If you make a change to a published asset, such as replacing it with an asset of the same name, or restoring from a previous version, then the asset will require republishing and the cloud icon will be shown without a check mark.

If you make a change to a published asset, the publish icon indicates that the asset requires republishing

Assets can also be published from the 'Publish' item in an asset's menu or from the properties pane.

To publish up to 200 assets at a time, select them and choose "Publish selected assets" from either the top toolbar or from the multiple selection menu.

Publishing multiple assets

Unpublishing assets
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When an asset is unpublished it is no longer available to consume via its dynamic or static URL. You can unpublish one or multiple assets, via the top toolbar "Unpublish" icon, or using the asset menu, available when right-clicking any selected asset.

In the image below, we're unpublishing two assets.

Unpublishing selected assets.

A dialog is displayed, confirming the number of assets that will be unpublished and reminding you that those assets will no longer be available to consume via their dynamic or static URL. When you confirm the unpublish operation, each selected asset card is updated and the assets no longer have a publish icon.

The selected items are now unpublished


Before you can delete a published asset, it must first be unpublished.

An unpublished asset may still be available at its published URL for up to 24 hours until it is removed from the cache in our our Content Delivery Network (CDN). If you want to reduce the time it is cached, you can purge it using the Dynamic Media app.

Previewing assets
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From Content Hub you can preview a single asset by clicking the "Preview" icon on its card, or preview multiple selected assets, by selecting them and clicking the "Preview selected" icon in the top toolbar.


You can also preview multiple selected assets by choosing "Preview selected" from the multiple selection menu.

From the asset preview pane you can make assets larger and zoom in and zoom out on particular areas. If you have multiple assets selected the preview displays thumbnails at the base of the pane, enabling you to scroll through the asset previews.

Previewing multiple assets

Preview is available for particular asset types only, including images, video, sets, PDFs and animated GIFs. Previewing selected assets is available only if all of the selected assets are types that can be previewed. For assets where a preview is not available, the eye icon isn't shown.

Copying filenames to the clipboard
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When you are working in Dynamic Content, you can quickly copy filenames to the clipboard. This is useful for if you want to notify a colleague of files you've uploaded.

Note, this feature is specific to the Dynamic Content Assets tab and isn't available in Content Hub.

To copy a single filename to the clipboard, simply click the 'Copy filename' icon.

The assets tab 'Copy filename' icon

When you click 'Copy filename', a message notifies you that the filename has been copied to the clipboard.

Message confirming file name is copied to clipboard

To copy the names of multiple files, check the 'Select all' box (at the top left of the page), then click the 'Copy filename' icon which becomes available at the top right of the page.

Choosing to Select all

Tip: If you want to copy most of the filenames displayed on the tab, use the select all method above and then deselect the files whose names you don't want to copy.

Clicking the 'Copy filename' icon at the top of the tab, copies the names of all selected files to the clipboard, in a comma separated list.

Renaming assets
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The names and labels of assets can be updated, and they don't have to match each other. For example, an asset named “IMG_87394” could have the label “red-winter-coat”.

  • Asset names uniquely identify assets within your account, and are used in published URLs

  • Asset labels do not need to be unique, and provide ‘user-friendly’ names for assets. Changing a label doesn’t change an asset’s published URL

When an asset is uploaded, its label is set to be the same as the asset name. Changing the label to a more friendly name can make it easier to identify assets.


Assets are identified by their labels on their cards in Content Hub and Dynamic Content.

Renaming assets from Content Hub
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To rename assets and set more meaningful labels from Content Hub, either:

  • Choose "Rename" from the asset's contextual menu

To rename an asset, choose Rename from its contextual menu

  • Click the pencil icon to the right of the name or label in the properties pane

You can also rename an item via its properties pane

In the "Rename" dialog, change the name and label. An asset name should not include the file extension (for example ".jpg" or ".png").

Here, the name of a published asset is being changed to "signature-hat", and the label is being changed to "our-signature-hat.jpeg".

You can enter a new name and label

Click "Save & Publish" to change the name and label and to republish the asset. When you rename a published asset it will be republished with its new name and a new URL is created. You can also rename an asset that has not yet been published.

The new label is shown on the asset's card, and the asset will be available at the new URL, for example

URLs for renamed assets

When you rename a published asset, the original URL doesn't expire and the asset will be available on the old url and the new url.

The asset is published with its new name

Renaming assets from Dynamic Content
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To change an asset name from the Dynamic Content Assets tab, click "Rename" on the asset's card.

Clicking the asset Rename icon

In the "Rename asset" dialog, enter a descriptive label for the asset, using the characters a-z, A-Z, 0-9, -, _. Note, the dialog shows the ‘user-friendly’ asset label. Updating the label automatically updates the asset name too. See the differences between asset names and labels.

Renaming an asset with the Assets tab

To see the asset type at a glance in the Assets tab, you can include the file extension in the label. The extension won't be added to the asset name. The . can only be used to separate the label and its file extension, for example '.jpg'. See Reserved and unsafe characters.

The renamed asset is displayed in the Assets tab.

Republishing renamed assets

After renaming an asset you must republish it, to update its published URL.

Assets tab showing renamed asset

Deleting assets
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When you delete assets they are permanently removed from Content Hub and your account. To delete assets with Content Hub, they must be unpublished (or not have been published at all).

Assets not permanently deleted

The following don't currently get permanently deleted:

  • Video files
  • Assets deleted with custom scripts (triggered via processing jobs)

A deleted asset remains on our CDN edge servers until the time to live (TTL) expires or you purge it. To remove cached assets, use Purge.

If you think you may need an asset in the future, use unpublish instead of delete, to keep the asset in Content Hub.

From Content Hub you can delete a single asset by clicking the "Delete" icon on its card, or delete multiple selected assets, by selecting them and clicking the "Delete selected" icon in the top toolbar. You can also delete multiple selected assets by choosing "Delete selected" from the multiple selection menu.

In the example below, we've selected two items, right-clicked anywhere in the selection and chosen "Delete selected" from the menu.

Choosing to delete multiple assets

A dialog confirms the number of assets that will be deleted. Enter "DELETE" (all uppercase) to proceed with deleting the assets.

When deleting multiple assets you have to enter DELETE to confirm

Creating sets
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Sets provide a way of grouping together related assets that are intended to be viewed together by end users. There are two types of sets, media sets and spin sets. Each has its own MIME type, to allow your apps to process them accordingly. For example, a 3D spin viewer may be used to display a spin set.


Sets are often created automatically by processing jobs, following a bulk upload.

Media sets
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Media sets can include "image" asset types, along with "other" and "document" asset types, such as PDFs and Microsoft Office files. You might use a media set to group together assets for a product detail page where you want a picture of a product, along with a PDF document.

Spin sets
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Spin sets can include "image" asset types only. You can use spin sets for showing a product from multiple sides and angles, allowing a user to turn, spin, flip and zoom in on your products.

You can create both types of sets with the same approach in Content Hub.

To create a spin set, select the required images, then from the contextual menu choose "Create spin set".


You can also create a set by dragging assets to an open workspace (click icon at top right of window as shown below), then from the workspace "Actions" menu choose to create a set.

Selecting the assets to be in a set

The images to be included in the spin set are displayed in a workspace, and are numbered to show the order in which they'll be used. Drag the images to the order that you want. To save the set, choose "Accept" or "Accept and publish". Note, only the set will be published, any unpublished assets in the set will remain unpublished.


The asset display order can't be changed once the set is created.

Saving a spin set

A new spin set asset is created with "_set" appended to its name. The number of assets in the spin set are shown top left of the spin set's card.

Preview the spin set to see the images and the order in which they will be displayed.

Previewing a spin set

Selecting assets
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In Content Hub there are two selection modes: single selection (the default) and continuous selection. In the example below, the toolbar shows that single selection mode is set.

Default selection mode

  • Single selection mode - clicking on individual assets deselects the previously selected asset
  • Continuous selection mode - clicking on individual assets, adds to the current selection

Single selection allows you to select a continuous range of items, together with discontiguous selection. To select a range of items, click the first one to select it and then Shift-left click on the last item in the chosen range. All the items in the range will be selected.

To select a discontiguous range of items, use Ctrl-left click (on Windows) or Cmd-click (on Mac OS) to add an item to the selection. A discontiguous range of items is shown in the image below. You can then perform a bulk operation on these items, such as publishing.

Discontiguous selection in Content Hub

When continuous selection mode is chosen, you click to select an item, click again to deselect it and click away from all items to deselect all.

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For each asset you can set a workflow status by selecting the 'Set workflow status' item from the Content Hub asset contextual menu. From the workflow status window you can select whether an asset is draft, archived, in review or approved or to assign the asset to another user within the account. When you change the workflow status this will be reflected in the asset properties pane.

Setting asset workflow status

Note: The workflow status is not enforced and is intended to support an existing workflow rather than imposing a new one, as well as to make assets easier to organize. Workflow status is independent of the publish status and assets can be published irrespective of the workflow status, or whether one is set.

Media share

Organizing assets

Working with video