Setting upSetting up WorkforceTo get the most from Workforce, just follow a few straightforward steps. Your brand, tone of voice and target audience are key to creating engaging content that resonates with your customers and improves conversion rates. Create your brandEstablish what's important about your brand to get the most from Workforce. Outline your values so AI models understand your brand.Learn about brand setupSet your tone of voiceSet your tone of voice to generate content that authentically reflects your brand personality. The isn't about what you're saying, but how you're saying it.Set your tone of voiceDefine your audiencesCreate specific personas to generate content that's relevant to your chosen demographics.More about audiencesTune content with examplesUpload samples of your work for the AI to learn from to create customized content in your desired style and output format.Learn to provide examples of your contentIntegrate with your product dataIntegrate with other commerce platforms and pull in the product information you need.Explore commerce integrationsWorkforce AI modelsA range of available AI models enable you to switch between them depending on what works for your brand.Browse the AI modelsWorkforce AI creditsTo use Workforce features you'll need Amplience credits.Learn about credits