Amplience content operations platform
Commerce runs on content. We power the hell out of it
The content operations platform for commerce.Create it. Manage it. Orchestrate it. Deliver it. One connected, composable platform built for enterprise scale.The platform in 20 seconds
Run your whole content operation from one connected, composable platform. Direct, delegate and review work across people, AI and systems.
01Create and publish structured content with Amplience CMS
02Manage and enrich content and media with Amplience DAM and Dynamic Media
03Orchestrate workflows across AI, systems and human review with Workforce
04Deliver at enterprise scale with up to 99.99% availability
The content supply chain problem
How your content sprint turns into an obstacle course
New channel? Add another tool.
New market? Add a workflow.
More content? Add an agency.
Each fix solves one problem. But creates several more - another login, another integration, another learning curve. Before long, the sprint has a hurdle at every handoff. On your marks. Get set. Oh wait… Which version? Has legal seen it? Can someone approve it?The work is ready to move, the operation isn’t. So we built a platform that clears the track.Amplience content operations platform
One platform. All systems go
Bring every stage of the content operation together. Clear track, all the way to live.Amplience CMS · Content creation
Create once. Keep everything moving
Assemble content from approved building blocks that give your team freedom to create without losing control.Start with one campaign. Then adapt, localize and reuse it across brands, markets and channels instead of rebuilding the whole thing every time.Less duplication. Fewer inconsistencies. Far more creative freedom.Amplience DAM · Digital asset management
Manage everything. Find anything
Bring every image, video and product asset into one governed library.Organize, tag and enrich them. Connect them to the right products, markets and campaigns.So everyone can find the right asset, reuse it with confidence and stop asking, “Does anyone know where the latest version lives?”Amplience Dynamic Media · Media optimization
Optimize once. Fit every channel
Turn one master image or video into the right format, dimensions and quality for every channel and destination.No separate crop for mobile. No last-minute resizing. No oversized product image slowing the page to a crawl.Prepare it once. Everything else is done for you.Workforce · Agentic content orchestration
Orchestrate the whole operation
AI can create more content than ever. But without orchestration, it just creates a bigger queue at every hurdle. Generation is no longer the bottleneck. Coordination is.Workforce coordinates content workflows across the platform, bringing trusted data, specialist agents, brand rules and human review into one governed flow.From 5 days to 90 seconds. 10x content velocityGoverned
You call the shots.
AI gets to work. Brand rules, approved claims and review points are built in from the get-go.
Grounded
Every agent gets the full story. Trusted data, approved content and the right context. Nothing plucked from thin air.
Connected
Content writes straight back into CMS, DAM and PIM. Nothing gets stranded in a chat window.
“We now have alt text supplied through Amplience Workforce, saving the team 9 hours a month.”Jayne Bibby, Senior Digital Content Manager, Primark
Enterprise content delivery
Deliver everywhere. At speed
High performance APIs handle billions of front-end requests, serving structured content and optimized media across websites, mobile apps, in-store experiences, marketplaces, social channels and AI surfaces at global scale.Amplience CMS and Dynamic Media keep content and media moving in the right format, to the right place, at speed. Because the real test starts after you hit publish.Value across the whole business
Everyone wants something different
Your CMO wants speed. Your CIO wants control. Your CDO wants the whole operation moving. Your CFO just wants the numbers to work. Good news, nobody has to compromise.CMO
Scale campaigns, not headcount.
Personalized campaigns without personalized budgets. Live in days, not weeks.
CIO
Put AI to work. But stay in charge.
Governed agents, trusted data and a composable, MACH-certified foundation.
CDO
Get the whole operation moving.
Connect content, assets, workflows, and teams. Fewer bottlenecks. Faster launches. Much less chasing.
CFO
More output. Fewer invoices.
Cut duplicate tools, rework and agency dependency as the operation scales.
Enterprise scale
Single pages are easy. Now try 100,000 SKUs
Products. Variants. Markets. Channels. Images. Video. Localization. Constant launches. This isn’t a sprint anymore. Its a hundred thousand races running at once - and each one has to finish.Built for catalogs, not pages:- One master asset, every rendition on demand.
- Shoot it once. Ship it everywhere.
- 100,000+ SKUs, structured and ready to run.
- 99.99% availability, globally
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The Very Group runs 1M+ daily visitors and 50,000+ products on Amplience, and lifted product description coverage from 50% to 96% in under 6 months.
The cost of content complexity
Scale the ambition. Not the overhead
Launch more products, markets and campaigns - without headcount, tools and agencies growing at the same rate.Content bottlenecks cost twice: once in headcount, rework and delays. And again in the opportunities they hold back. The campaign that misses the moment. The product that launches half-ready. The prices that take too long to update.Stop burning your best thinking just to keep content moving. Let it fuel the business instead.?w=256&qlt=default&fmt=auto)
Save 30-40% in structural content costs as the operation scales.Amplience Workforce modeling
AI discovery and GEO
Your content has new vistors. They’re AI agents
Product discovery no longer begins and ends on your website.AI can now surface, compare and recommend products before a shopper ever clicks. It reads the details, spots what’s missing and decides in milliseconds what makes the shortlists.Which makes it more important than ever to bring your product data, content, imagery and context together in one connected platform - so when AI assembles the answer, your products are in it.Composable architecture
And none of this means rebuilding your whole stack
Connect with the commerce systems you already use. Change what needs changing, keep what still earns its place and migrate when the time is right.
Composable, independant and MACH-certified by design.
Your stack. Your roadmap. Your call.
The proof is already liveAmplience Content Operations Platform capabilities
Key Features
Structured content authoring
Create structured, reusable content with flexible authoring tools built for content teams and developers.
Preview, approval & scheduling
See what content will look like, get it approved and plan when it goes live.
Digital asset management
Bring millions of assets into one place, organize them, find them fast and keep every version under control.
Dynamic Media delivery
Deliver the right image or video for every screen, format and channel from one master asset, automatically.
AI workflow orchestration
Connect triggers, agents, actions and systems into repeatable content workflows that run at scale.
Human review & governance
Build brand rules and approval gates into automated workflows, so your team stays in control.
Localization at scale
Manage content and media across markets and languages without duplicating the work or the files.
APIs & integrations
Connect content, media and workflows to your existing stack through APIs, integrations and extensions.
Enterprise delivery & control
Run content and media globally at scale, with enterprise availability, granular permissions and multi-brand control.