Workforce: Agentic AI workflow automation for commerce teams
Workforce replaces slow, manual content processes with autonomous AI agents, so your team can go from briefing to published in seconds, not days. Built for brands managing thousands of SKUs across multiple channels and markets. Automate the boring, accelerate the important.Trusted by 400+ leading enterprise commerce brands
Your genius is wasted on grunt work
From resizing assets and rewriting product copy to chasing approvals and reformatting content for new markets, the most time-consuming work in your content supply chain doesn’t require human creativity. It requires automation. Workforce takes care of the repetitive work so your team can focus on strategy, creativity, and growth.Assistants help. Agents execute.
Most AI tools are built to assist, not to act. They wait for instructions, handle one task at a time, and leave the hard work (coordination, handoffs, quality checks) to your team. Workforce is different. It uses autonomous AI agents that can research, draft, review, localize, and publish content across your entire catalog, without waiting to be asked at every step. That’s how content processes that once took 5 days become 90 second tasks for an AI agent.Imagine a tool where you can define your brand tone of voice, your audiences, and connect to all your eCommerce systems and data sources - so everything you produce is grounded in product truth.
John Williams, Co-CEO & CTO, Amplience
What Workforce automates
Human-in-the-loop review
Every workflow can include human review checkpoints that pause for approval before content is published. Keep your team in control of accuracy, compliance, and brand consistency at every stage.
On-brand AI content generation
Generate product descriptions, SEO copy, translations, and campaign assets at scale using Workforce Studio, all grounded in your brand voice, style guidelines, and product data. No generic AI output.
Native commerce integrations
Connect your PIM, DAM, commerce platform, CDP, and search tools into a single automated content engine. Workforce integrates natively with Salesforce, Commercetools, Shopify, BigCommerce, and more.
Multi-stage workflow automation
Build automated content pipelines using Workforce Flows that handle generation, image processing, translation, approvals, and publishing across your entire catalog. Reduce time to market without adding headcount.
Localization and personalization at scale
Generate localized content for multiple markets simultaneously, with cultural nuance built in rather than bolted on. Deploy personalized variants for different regions, audiences, and channels without briefing a copywriter for each one.
Additional Resources
Start the shift to automation before the market moves without you
Today’s content supply chain spans multiple teams, each owning one piece of the process. Every handoff between them is a place where speed is lost. Workforce connects those pieces into a single, continuous pipeline, handling text generation, image processing, metadata, translations, approvals, and publishing without the wait. Teams that start now will gain speed, accuracy, and cost efficiency that competitors can’t match.
The Workforce AI Platform
Built for the scale, speed, and complexity of enterprise commerce.
Workforce Studio
AI-powered workspaces where marketers and merchants generate on-brand product descriptions, SEO copy, translations, and campaign assets using customizable templates, without starting from scratch every time.
Workforce Flows
The visual workflow builder for automating multi-step content pipelines across generation, image processing, translation, approvals, and publishing, with or without human review at every stage.
Workforce APIs
A headless, API-first foundation for development teams who need to embed agentic content capabilities directly into their own applications, storefronts, or custom interfaces.
The Amplience Platform: The AI-Enhanced Headless CMS and DAM for Enterprise Retail
Dynamic Content (CMS)
Create, preview and publish content at scale.
Content Hub (DAM)
Organize, enrich, and manage your media assets in one place.
Workforce AI
Agentic workflows for automated content production.
Integrates with your existing commerce stack
Workforce connects natively with the tools your teams already use, including PIM, DAM, commerce platforms, CDPs, and search systems. No rip-and-replace required.
Underpinned by Enterprise Technology & Processes
Enterprise-scale content operations
Built for retailers managing thousands of SKUs, multi-region operations, and high-volume publishing at speed.
Your AI models, your choice
Select from Claude, GPT, Gemini, and Amazon Nova models depending on the task and quality you need. As AI models evolve, Amplience manages updates and supported versions, so you’re never left behind.
Enterprise AI security & compliance
Tested for the speed and scale of high-volume retail operations, with human review approval gates built into every workflow to ensure brand accuracy and compliance.
Ready to find your flow state again?
Book a content automation consultation with one of our agentic content experts.Common questions about Amplience Workforce
Amplience Workforce is an AI content automation platform built for enterprise commerce teams. It consists of two parts: Workforce Studio and Workforce Flows. Workforce Studio is your AI content production environment for creating and managing on-brand content templates. Workforce Flows is a visual workflow builder for automating content processes at scale. Workforce is enabled at the organization level. To get started, contact your Amplience Account Manager or book a content consultation. Workforce is enabled at the organisation level.
Amplience Workforce includes two products: Workforce Studio and Workforce Flows. Workforce Studio is where you create and manage content templates, configure brand voice, and generate content directly. Workforce Flows is where you build automated content pipelines — connecting triggers, AI agents, image processing, translation, and human review into end-to-end workflows. Workforce is credit-based, with platform support and success services included.
The technical investment required to integrate Amplience Workforce depends on your starting point. Most teams begin with a focused, well-defined use case — a single workflow, a specific content type — that delivers fast, visible ROI without significant technical overhead. Workflows in Flows are built visually using a drag-and-drop interface, requiring no coding for the majority of use cases. Amplience provides clear developer documentation, webhooks support, and an Extension Framework for custom integrations. For more complex implementations, Expert Services support is available to handle workflow design, integration setup, and prompt optimization.
Amplience Workforce differs from other AI content tools by generating brand-specific output grounded in your brand voice, style guides, and product data, rather than generic AI content. Most AI content tools produce one-size-fits-all output. Workforce is different because it encodes your specific brand rules, audience profiles, and product data into every content generation request. But the deeper difference is structural. Workforce is not a point solution. It is designed to become the operational backbone of your content supply chain. Starting with targeted fixes that release pressure fast, and scaling toward an infrastructure where teams set the policy and the system runs the work.
Amplience Workforce scales content production without sacrificing quality by automating execution while keeping human judgment in the loop at every critical stage. In Workforce Studio, your brand voice, tone of voice, and style guidelines are encoded into reusable templates, so every output reflects your standards rather than a generic AI default. In Workforce Flows, human review checkpoints can be embedded at any stage, so content requiring brand or legal sign-off is never published without approval. Quality control is built into the workflow, not bolted on after.
Yes. Workforce workflows can be fully tailored to specific tasks, content types, and production processes. Workforce Studio lets you build fully custom templates for nearly any content task, alongside pre-built commerce-ready templates for product descriptions, SEO copy, emails, ads, and more. In Workforce Flows, you can combine content generation, image processing, translation, conditional branching, and custom JavaScript extensions to match virtually any production workflow. If a use case requires deeper integration or product enhancement, the Amplience Expert Services team can support scoping and build.
Amplience Workforce handles a wide range of content production and automation use cases, including product descriptions and rewrites, SEO copy, buying guides, blog content, localization across multiple markets, automated alt text generation, product image standardization and background removal, asset tagging, and campaign assets. Teams typically start with a few high-impact use cases that remove clear bottlenecks, then expand as the platform embeds into their content operations.
Teams typically start with a focused, well-scoped value case rather than a broad deployment. This approach delivers fast, measurable ROI, often from a single workflow. The right starting point is a use case with a clear owner, a quantifiable cost, and a defined outcome. From there, Workforce is designed to expand as value compounds.
Workforce Flows connects to other systems via a flexible API-first architecture, with native integrations to major commerce platforms and webhook support for event-triggered automation. Every function is accessible via API, and webhook support means flows can be triggered automatically by events in connected systems, such as a product record being created in your PIM or an asset being published in your DAM. Native integrations are available for platforms including Salesforce, Commercetools, Shopify, and BigCommerce. For custom integrations, the Extension Framework supports bespoke JavaScript actions within any flow.
No. Customer data is never used to train AI models. Amplience holds enterprise-grade agreements with all AI model providers, including Anthropic, OpenAI, Google, and AWS, ensuring your content, brand rules, and product data remain entirely yours.
Content automation is the use of software and AI to produce, process, and publish content without manual intervention at every step. Rather than relying on individual team members to write, resize, translate, or approve content one piece at a time, content automation platforms connect these tasks into continuous pipelines that run at scale. Amplience Workforce is a content automation platform built specifically for enterprise commerce teams, handling everything from product description generation and image processing to localization and publishing across multiple markets and channels.
Agentic AI refers to AI systems that can independently perform multi-step tasks, make decisions, and take actions within defined parameters, without requiring human input at every step. Unlike basic AI tools that respond to a single prompt and wait for the next instruction, agentic AI systems can be given a goal and a set of tools, then work autonomously to achieve that goal. In Amplience Workforce, agentic AI is used to power content workflows that can research products, generate on-brand copy, process images, apply translations, route content for approval, and publish to connected systems, all without manual handoffs between steps.
A content supply chain is the end-to-end process by which content is planned, created, approved, localized, and published across channels and markets. For enterprise commerce brands, this typically involves multiple teams, systems, and handoff points, from product data in a PIM to copy created by a content team, images processed by a creative team, and content published via a CMS and DAM. Amplience Workforce is designed to automate the content supply chain, replacing slow manual handoffs with connected, autonomous workflows that run continuously at scale.
Yes. Amplience Workforce supports multilingual content generation and localization across multiple markets simultaneously. Rather than translating content market by market, Workforce can generate localized variants in a single workflow run, with cultural nuance built in rather than applied as a direct translation. Translation agents within Workforce Flows can produce localized product descriptions, alt text, and SEO copy across your entire catalog in one automated pipeline.