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Examples for structure and style

Guide the AI model to understand the structure, style and format of your brand's content by giving it examples to reference. Make sure the layout style and structure of your examples are similar to the content you want, and the AI model will quickly adapt to use your standards.

Use examples for:

  • Specific formatting - For example, if you always want to start a product description with the Stock Keeping Unit (SKU), you could add the SKU to the "Additional Instructions" field and then in the example include it at the top. This teaches the AI that when a SKU is added to additional instructions it should go at the top.

  • Style - Style covers everything from the words you do and don't use, to how you use them. Your examples can help the AI model learn things like, how you capitalize words, how you use the oxford comma, and if you like to include metaphors.

  • Output format - Your examples will give the AI model extra information about how your output should be formatted. For example, where you want headings, sub-headings and paragraphs, how you use bullet points, and the length of your output.

What type of content should I use as an example?
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Select something that feels representative of how you'd like your content to come across.

  • If you are a multi-category retailer you may have different styles for product descriptions for different categories. For example, you may talk differently about a dress than you do about electronics. Add examples that are representative of these differences.
  • If SEO is your focus, use your analytics data to find content that has successfully driven traffic to your site from search engines.
  • If engagement if your focus, use marketing copy that you know increases conversion rate.
  • If readability is your focus, use scannable, engaging long-form content with a high scroll-rate.
Customize output from Content Studio templates even further

There are a variety of templates for common commerce use cases. To use Content Studio to generate blog or product content, add your own existing blogs or product descriptions that you consider to be high-quality according to your brand standards.

These examples should represent how you would like your content to be produced as this will help the AI model understand the caliber of content you're aiming to generate.

Using example content
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You can add example content against templates on the Brands page, saving each example under the specific template you want to use it with.

If you want your company's blogs to follow a consistent structure with <H2> section headings, frequently asked questions, and end with a conclusion, you can add an example of a blog that follows this structure and the AI model will follow this format for blog posts in future."

When you create an example paste your sample content and create the example for use when you start generating content.

Here the "Top Spots to Surf in Santa Monica" post will be the example for any future "Top Spots to surf" posts, automatically creating blog posts that follow the same structure as the existing posts.

Paste your example content in

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