Setting up your brand
Content Studio uses brands as guides for generating content that reflects your brand's identity. You can have as many brands as you like, each with their own distinct values, rules and voice.
Voice - Your brand voice establishes defaults for your content locale and the personality or 'tone' that you want to use when communicating with your audiences.
Values - Your brand values are guiding principles that encapsulate your mission and purpose. Values are used to guide the AI models and may be specifically shown within your content. Make sure that your values apply consistently to all products in a brand. For example, if you specify sustainability as a value, it should be true for every product within that brand.
Rules - Rules generally implement guidelines for your copywriting style by specifying which words and phrases to substitute or avoid.
You can also guide the AI model to follow your copywriting standards and styling by giving it examples of your content. See Examples for standards and styling.
Your brand voiceLink copied!
Your brand voice gives the AI model a sense of "who" is writing. This can be adjusted each time you generate content, but setting the default values means you don't have to specify them each time.
Brand voice is a combination of your brand name (so it can be referenced in your content if you choose), your locale (where you primarily sell), and your default tone of voice.
Here’s the brand voice settings for our example Shred Shed company. The default locale and tone are used unless different ones are selected.
Your brand valuesLink copied!
Establishing strong brand values will help make your content stand out from your competitors.
In Content Studio, each brand value has a label and a description. Labels can either be used directly in content or to simply provide context for what's generated. Descriptions won't be repeated word for word in generated content, but will guide the AI model to understand what's important to the brand.
Check with your creative team or agency to see how they define your brand or company values.
Here are some example brand values:
- Innovation: We like to be curious and challenge ingrained assumptions and traditional methods.
- Affordable quality: Our products seamlessly blend form and function, enhancing living spaces with purposeful design.
- Customer focus: We understand our customers' requirements, and strive for a customer-centric culture.
- Excellence: We go above and beyond requirements and expectations. Pushing boundaries to achieve the results.
- Sustainability: We use sustainable materials, employ fair labour practices, and support recycling of our products.
We recommend adding three to five values to help the AI model understand what your brand is really about.
By using focused and targeted phrases for brand value labels you give the AI model memorable phrases that can either be used directly in content or to simply provide context for whatever is generated next.
With this example, the brand value label of ‘Sustainable Craftmanship’ will be used by the AI model.
Your brand rulesLink copied!
Make sure your content stays true to your brand by using rules to tell the AI model which words to replace and exclude.
Include your copywriting standards by adding them as rules that instruct the AI model to follow your brand's writing style. For example:
- Maintain consistency in your product copy: e.g. Substitute "web site" with "website"
- Use inclusive language: Substitute "mankind" to "humankind"
- Control your tone: Substitute "Hello" with "Howdy"
- Formatting style: Change "i.e." to "that is"
- Prevent offensive or irrelevant terms: Exclude "prawns"
Our example Shred Shed surf shop, wants to substitute certain words with others to give a more encouraging and positive outlook on surfing for those who might be beginners in the sport.
