Setting up your audience
Audiences let you create versions of your content that's tailored for different groups of people.
Defining audiencesLink copied!
You can create multiple audiences each with their own characteristics.
Audience labelLink copied!
Give each audience a unique label that's easy to understand and recognize at a glance.
Audience labels are what the AI model primarily considers when generating targeted content, so make sure they're descriptive and avoid vague and abstract words.
Remember that you're trying to describe a specific demographic of people. They should be easy to identify from your description. For example:
- Tech-savvy millennials
- Pet owners
- Luxury travelers
- New Parents
- Fitness enthusiasts
- Gamers
Age groupLink copied!
Setting the age group helps to create content that's customized to suit the demographics of the audience.
You can assign different age groups to your audiences. For example, you could target "18-24-year-olds" when creating one piece of content and "65+" for another.
GenderLink copied!
Marketing content for your product may target a specific gender, but you can also choose a neutral gender to be more inclusive and appeal to a wider audience.