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Content Studio AI models

Different AI models will generate varying content, so be sure to try them all to see which one generates the kind of content you're looking for. Feel free to switch between them depending on what works for your brand.

Model lifecycle stages

AI models are constantly evolving, which means within Content Studio models can move between different lifecycle stages: Labs, Supported, Legacy and Retired. Read more about our model lifecycle stages.

Available models

Last updated: March 2025

The AI models that you can select to use with Content Studio are:

ModelProviderCapabilitiesDescription* Lifecycle stagePlanned retirement date
Claude 4 SonnetAnthropicReads imagesClaude Sonnet 4 balances impressive performance for coding with the right speed and cost for high-volume use cases.Labs
Claude 3.7 SonnetAnthropicReads imagesAnthropic’s most intelligent model provides top-tier results in reasoning, coding, multilingual tasks, long-context handling, honesty, and image processing. Produces more human-like responses.Supported
Claude 3.5 SonnetAnthropicReads imagesAnthropic's previous most intelligent model - high level of intelligence and capability.Supported
Claude 3 OpusAnthropicReads imagesPowerful model for complex tasks - top-level intelligence, fluency, and understanding.LegacyJuly 1 2025
Meta Llama 3.1MetaText onlyMeta's flagship, multilingual text model.LegacyJuly 1 2025
GPT-4.1Open AIReads imagesOpenAI's flagship model for complex tasks. It is well suited for problem solving across domains.Labs
GPT-4.1 MiniOpen AIReads imagesGPT-4.1 mini provides a balance between intelligence, speed, and cost that makes it an attractive model for many use cases.Labs
GPT-4oOpen AIReads imagesA versatile, high-intelligence flagship model. It accepts both text and image inputs, and produces text outputs.Supported

*Models are available for automated services via the APIs only when their Lifecycle stage is "Supported".

Retired models

View the list of retired AI models
AI modelDescriptionRetired date
GPT-4OpenAI's large, high quality model, knowledge up to September 2021March 4 2025
GPT-4 TurboOpenAI's large, fast and cost-efficient model, knowledge up to December 2023March 4 2025
GPT-3.5OpenAI's high-speed model, knowledge up to September 2021August 29 2024

Model lifecycle stages

AI models used in Amplience apps and services will be in one of the following stages:

  • Labs
  • Supported
  • Legacy
  • Retired

Labs

Models labeled as Labs are designed for experimentation and provide you with early access to innovations that you can evaluate for use in your workflow.

Supported

Models classified as Supported, are available and suitable for use in production environments, and can be used to configure custom templates, integrations, automations. Models in the Supported stage will remain available until the Amplience retirement date - which is based on deprecation dates from the respective model providers.

Legacy

Once an Amplience retirement date is set, the model moves into a Legacy stage. Legacy models can still be used for generating content where they are already in place, but need to be substituted in integrations and other services before the retirement date.

You should plan to move to a different model while a model is in the legacy stage.

Retired

Models labeled Retired are no longer available for use.

Note: Amplience does not guarantee service for integrations when in-use AI models become retired.