Introducing Generative AI Features to Help Content Producers Create Faster

Kelly Masters
July 20, 2023
3 mins

It seems like you can’t go anywhere these days without hearing about the possibilities of AI. Here at Amplience, we’re focused on building innovative AI features across the Amplience platform that are customized for the shopping vertical, making building engaging shopping experiences at scale easier than ever before. Today, we’re excited to share our next step in building a wealth of specialized generative AI content features into the Amplience platform.

Introducing Generative Rich Text Editor for Dynamic Content

Our AI-powered Generative Rich Text Editor is an extension that pushes Dynamic Content authors past the writers block stage, enabling them to generate and optimize rich, engaging experiences across everything from articles, promotional banners, calls to action…pretty much anywhere copy belongs in just a few steps.

Don’t be fooled, this ins’t your average ChatGPT embedded editor. We’ve extensively customized GPT system prompts to produce more effective marketing copy for shopping specific use cases while also eliminating other unnecessary actions like GPT chattiness. This helps authors initially generate and optimize new and existing content through a built-in AI assistant using natural language prompts that feel intuitive for a user.

Whether the content is generated through the system or pre-written, the Generative Rich Text Editor has an option for built-in editing assistance which helps refine any copy. This includes pre-built options to “Improve”, “Shorten”, “Expand”, or a user can type in a custom action such as “write this for a younger audience”.

Thanks to our unique built-in real-time preview, authors can visualize their work as they create to see exactly what the new content will look like on their sites in full context.

“As a CTO, it’s truly exciting to see the outstanding work my team is doing...bringing the benefits of generative AI directly to our customers precisely when they need it most. This is just the beginning of the many generative AI features that Amplience has in store.” -John Williams, Amplience CTO

The Generative Rich Text Editor is a game changer for content authors, leveraging the power of our uniquely trained AI service to produce and scale content significantly faster.

Our AI services to empower retailers doesn’t end there. We are hard at work building even more exciting features to help content producers dream big, work faster and end bad shopping experiences for good.

Stay tuned for more product updates around generative content. Click here to learn more about the Generative Rich Text Editor and see some examples. Feel like getting into the weeds? Check out the Amplience docs or our documentation on GitHub.

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For a full list of our AI services available today, click here. To find out how Amplience can help make your content operations more efficient, book a platform demo here.