Built by Amplience

Generative Rich Text Editor

Integration Type: Content FieldDeveloped: Amplience

The Generative Rich Text Editor helps authors breeze past writers block with AI-generation and optimization services customized to produce effective marketing copy for the shopping vertical at their fingertips. This easy to deploy extension offers a fully customizable editor that includes a built-in AI assistant, embeddable content items, and enhanced markdown support.​

This isn’t your average ChatGPT extension. Through extensive customizations, we’ve refined the Generative Rich Text Editor’s AI service specifically for effective marketing outputs, while cutting out the nonsense like GPT chatter. This intuitive AI assistant helps authors quickly generate, edit and optimize content at scale by making things like creating promotional banners, editorial, calls to action, and other copy-related items faster than ever.

In addition to content creation, authors can use the built-in AI assistant to optimize both new, written or pre-existing copy. This includes pre-built actions to “Improve”, “Shorten”, “Expand”, or the author can type in a custom action such as “write this for a younger audience”. And thanks to our unique built-in real-time preview, authors can visualize their work as they create to see exactly what the new content will look like on their sites in full context.

The Generative Rich Text Editor is designed to replace the built in rich text editor in Amplience Dynamic Content, Amplience’s integrated CMS.


  • Built-in AI assistant for generating and optimizing both long form and short form text
  • Customized AI behavior to deliver marketing-specific outputs for the shopping vertical

  • Markdown and JSON output
  • User friendly, intuitive editor
  • Ability to customize based on requirements 


  • Available to all Amplience Dynamic Content customers​

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