What is Amplience UGC?

The Amplience User Generated Content (UGC) solution forms part of the overall Amplience offering, rather than acting as a standalone feature. This means that users have all the benefits that the Amplience platform provides, as well as bringing the curation and publication of social content into one simple workflow.

You can automate the placement of social content in product and landing pages and combine this content with pre-integrated commerce feeds to create the perfect blend of branded and user-generated content. UGC simplifies the integration of user generated and social media content for use on home and landing pages, grid pages and product detail pages.

The Social app is used to manage the ingestion of assets into UGC, allows you to moderate which images are used, enrich those images with SKUs and other product data and gives you control over how the images are displayed on your site. You can also use the app to view UGC analytics.

You can follow the links in Using UGC and the social app to find out about each UGC feature in more detail.

Key features

These are some of the key features of UGC that we'll cover in more detail in the pages in this section.

  • Curate content feeds from major social platforms
  • Enable customers and employees to upload content directly to the platform
  • A Moderation feature that provides a simple image accept/reject mechanism
  • The ability to enrich images with one or more product SKUs or destination URLs
  • Curate and track multiple UGC streams and publish to your site
  • Configure pre-built carousels and create custom players
  • Combine social and branded media into shoppable campaign content
  • Advanced event-based analytics for all user interactions

The Amplience UGC viewers are completely customizable. The viewer Software Development Kit (SDK) enables retailers to display social content in custom layouts across any page type. This SDK is built to be mobile-first, enabling content teams to quickly build responsive designs and media viewers, ensuring flexibility and extensibility.

Launching the Social app

The Social app will be provisioned on your account at the start of your project. To open the app, log in to your account at ondemand.amplience.com, navigate to the apps window and click the Social icon.

Launching the Social app
Launching the Social app

The Dashboard

When the Social app launches it will show the UGC dashboard with the following shortcuts:

  • Number of feeds running – used to search for and ingest assets from Twitter
  • Number of streams – groups than can be output into a viewer
  • Feeds set to expire – how many active searches have an expiration date
  • Images for moderation – images to be accepted or rejected
The Social app dashboard
The Social app dashboard

The icons on the left handside of the window represent the flow of activities within the app.

Using UGC and the social app

  • Feeds. This is where you set up the hashtags that are used to ingest assets from Twitter. When the ingestion job is run, assets with the specified hashtags will be automatically ingested. These assets are then available in the moderation section. Feeds are only required for ingesting assets from Twitter. Assets from the mentions of your configured instagram accounts will appear in the moderation section automatically. Visit the Ingesting images from Twitter page for more information about creating feeds.

  • Moderation. From here you can choose to accept or reject ingested assets from both Twitter and Instagram. Accepted assets from instagram will become available for enrichment and grouping together in streams. When you choose to accept an asset ingested from Twitter, a tweet is configured for you to send to the account that posted the tweet asking for permission to use the asset. The user that posted the tweet grants permission by replying to your Twitter account with your chosen approval hashtag. Once approval is granted, the asset becomes available for enrichment.
    To find out more about moderating images see the Ingesting images from Twitter and Ingesting images from Instagram pages.

  • Enrichment. The optional enrichment section enables users to enrich accepted images with related URLs or SKUs. See the Enrichment page for more details.

  • Streams. Once assets have been moderated and enriched they need to be added to a stream. A stream is a collection of assets that are grouped together from a selected feed or one or more hashtags. The assets in this stream are then published and displayed using the standard UGC players. Visit the Streams page to find out more about grouping images together in streams.

  • Standard players. Streams are displayed using one of the standard UGC players: a carousel or mediawall. These players are fully configurable and can be styled to match your requirements. Once you've configured the players, the app will then generate the code to include on your own website. For information about configuring and customising the UGC players see the UGC players page. For images that have been enriched with one or more SKUs, you can also display product information in the player. See the displaying product data page for more details.

  • Analytics. This section provides a dashboard of event-based analytics, including revenue, click throughs and interactions. See Analytics for an overview of the analytics features in the social app.