UGC Analytics Dashboards

The UGC Analytics dashboard is available by clicking the "Analytics" icon in the Social app.

Viewing UGC analytics data

If you've set up analytics, the dashboard shows a graph and other views with data related to your UGC account.

You can view three kinds of data: revenue, click throughs and interactions.

You can view the analytics graph for revenue, click throughs and interactions
You can view the analytics graph for revenue, click throughs and interactions

Revenue

This refers to the successful purchases of a product from users who have clicked on the 'buy now' button to purchase a product directly from the UGC player.

  • It includes data from purchases on following sessions up to 24h after the 'buy now' click but not later sessions even if the product was added to the basket earlier.
  • It does not include data from rest of the products purchased.
  • It does not include data from a browser private session, unless you are including the userId optional data on our checkout tracking code.
  • It does not include revenue data from a carousel/mediawall player that has the modal option turned off.

An example revenue chart is shown below. You can choose to view data for each of your streams.

The charts can be viewed in the following time periods:

  • Week view (default): bars show data per day
  • Monthly view: bars show data per week
  • This month: bars show data per week
  • Last month: bars show data per week
  • Custom date range
An analytics graph showing revenue for one stream in one week
An analytics graph showing revenue for one stream in one week

Click throughs

This is the the total number of events recorded from clicking 'buy now' on a UGC modal to buy a product related to an image.

Interactions

This the total events recorded from clicking an image.

Other analytics views

In the streams section you can view a grid of analytics data per stream and compare click throughs, interactions and revenue with previous time periods. A triangle icon compares data from the period selected with a previous period and will show green if the data has increased and orange if decreased. No triangle will be shown if there is no data from previous period.

Viewing stream data in a grid
Viewing stream data in a grid

In the images section you can display a list of the most successful images ordered by the revenue, click-throughs or interactions, depending what's selected. It also displays the channel each came from, so you can learn what is working better for your brand, and arrange your UGC images accordingly.

Your Customer Success Manager can provide you with more information about setting up and using UGC Analytics.