Driven by the Speed of Ideas
We are dedicated to helping brands reimagine what’s possible.
Unifying the commerce workflow
In 2008, commerce teams faced a bottleneck. Their tools could not keep up with their ambition.
If a marketer needed to update a campaign, they had to open one system for text, another for images, and a third for media. Each system spoke a different language. Each required different logins and workflows. The process was slow and disjointed.
We built Amplience to solve that problem. Our goal was simple. We brought those pieces together so teams could stop fighting with integrations and start creating.
Reimagining the content supply chain
Technology changes, but that original goal hasn’t. The challenge is no longer just about storage. It is about speed and intelligence.
That is why we evolved into the world’s first Cognitive Content Management System. We built a cohesive platform that integrates every stage of the content journey:
Content Hub: Our Digital Asset Management (DAM) solution.
Dynamic Content: The most visual headless CMS built for shopping and designed for speed.
Workforce AI: A platform that gives marketers the power to generate on-brand, personalized product content, utilizing task-driven agents that augment your supply chain to deliver product stories efficiently.
By connecting these tools, we bridge the gap between creative vision and technical execution. We manage the technical weight so your team can focus on the creative spark.
A global team of commerce experts
We are a global team of engineers, designers, and commerce experts. We build the technology that powers many of the world’s most ambitious brands.
We work alongside a global network of solution partners to ensure every implementation drives value. We are here to help you navigate the changes in commerce and keep you ahead of the curve.
Our values
Best idea wins
It doesn’t matter where it comes from — if it’s good, we’re all in. We back curiosity, celebrate creativity, and believe in testing and learning our way to better. There’s no pride in ownership, only pride in progress.Work your way
You know how you work best — and we respect that. Whether it’s remote-first, flexible hours, or taking Freedom Fridays to reset, we trust you to get the job done and support your life beyond the screen.No egos, no blame, just us
We’re all in this together. We leave egos at the door, speak up without fear, and trust each other to do what’s right. We don’t point fingers — we fix, learn, and move.Start-up spirit, grown-up support
We’ve got energy, ambition, and your back. We move fast, cheer each other on, and keep things fun. But we also care deeply — about your wellbeing, your growth, and your career path.Open door, open minds
Approach anyone. Ask anything. It’s how we get better. From interns to execs, every voice matters. We lead with openness, welcome hard questions, and believe the best teams debate respectfully.In it together — for the customer
It’s not just about creating a product — it’s about making our customers shine. We collaborate across teams, jump in when it counts, and treat our clients like true partners. Their success is our success.Meet the Leadership Team
John Williams
Co-Chief Executive Officer & Chief Technical Officer
John is responsible for Amplience’s research and development and has a track record of matching technical innovation with business strategy. John was previously CTO and Head of Technology at LBi, the global digital agency, and has an MBA from Imperial College.
Jeremy Straker
Co-Chief Executive Officer & Chief Commercial Officer
Jeremy is responsible for the entire customer lifecycle and revenue function at Amplience. Jeremy brings extensive experience as a strong commercial leader, with a career spanning 27 years in software, the last 22 of which have been in high-growth SaaS businesses. Jeremy was previously SVP Global Sales & Customer Success at Scandit, the Smart Data Capture Platform.
Meet The Board
Pete Daffern
Сhairman
Pete is a veteran enterprise software executive with an impressive history of achieving customer loyalty and record growth. He is an Operating Partner at PeakSpan Capital as well as a Venture Partner at Octopus Ventures. Pete has also served as President of Netsuite, CEO at ForeSee, Chairman and CEO at Purisma, EVP Crystal Decisions, and has grown a number of companies to multi-billion dollar valuations. Today, Pete serves as Chairman and NED at a number of Cloud based B2B companies.
Guy Sochovsky
Non Executive Director
Guy is Partner and Co-Founder of Farview Equity Partners which specializes in investing in growth-oriented enterprise technology companies in Europe. Guy began his career as a technology investor at Warburg Pincus and Goldman Sachs before moving into a series of executive roles as chief financial officer at MACH and NewVoiceMedia. He has extensive experience across both tech-enabled service businesses and SaaS software platforms. Guy has lived and worked in the UK, US and across Europe.
Careers at Amplience
We are building something that matters. We build tools that help commerce teams do their best work. And we need people who care about that as much as we do.
We are a global team, but we are not looking for “culture fits“ or “rockstars.“ We are looking for people who are genuinely curious, who leave their egos at the door, and who get energized by solving problems that help others succeed.
If the values above resonate with you, and if you want to work somewhere that trusts you to work your way, where the best idea wins regardless of who says it, and where your growth matters as much as the product we are building, let’s talk.