The journey from a creative spark to a customer’s screen is becoming longer and more complex. Commerce teams are tasked with creating more product stories, for more channels, in more languages, than ever before. This explosion in demand puts immense pressure on the content supply chain, where manual, repetitive tasks create friction, slow down time-to-market, and prevent your best ideas from reaching their full potential.
Our vision is a world where content moves at the speed of ideas. Achieving this requires a fundamental shift by reimagining your content supply chain as a fluid, automated system instead of a series of handoffs. It’s about removing the operational drag so your teams can focus on the strategic and creative work that drives growth. This thinking is the foundation of Workforce, our task-driven AI agent solution designed to augment your commerce teams.
This is the next step in our 4 As journey, moving from simple AI assistants to powerful augmentation. Workforce is designed to augment and scale human creativity. Inside Content Studio, you can create and deploy specialized AI agents to automate the high-volume, repetitive content tasks that consume your team’s valuable time. These agents become specialists in your workflow, executing critical tasks with precision and speed. Imagine agents that can:
Generate accessible media: Automatically create compliant alt text for all your product imagery, ensuring accessibility and boosting SEO, just as Tapestry has done for brands like Coach and Kate Spade.
Repurpose product data: Transform raw supplier data from your PIM or Content Hub into polished, on-brand product stories ready for any channel.
Execute localization and transcreation: Adapt content for different regions and languages at scale, ensuring every message feels local and relevant.
Produce long-form SEO content: Scale the creation of articles and guides that boost search rankings, a strategy Primark uses to increase productivity.
This new way of working is already delivering huge results. Landmark Group, one of the largest omnichannel retailers in the Middle East, used Workforce to transform their content production. A content creation process that used to take their team 12 days can now be executed at a rate of up to 90 product descriptions per minute. This has accelerated their output by 30%, giving them a critical edge in a competitive market.
Your teams are overflowing with ideas that can drive real commerce growth, but they are too often trapped by the friction of manual content logistics. Workforce functions as a cohesive part of our platform, allowing you to build content flows from Dynamic Content and Content Hub. By integrating AI-powered automation directly into your content supply chain, you create a truly cognitive system that streamlines operations and eliminates bottlenecks. This frees your teams to focus on what they do best: being creative.
It’s time to free your team and let your content move at the speed of ideas. Book a demo today to see how Workforce can augment your team and scale your creativity.