The challenge
For Landmark Group, having detailed and accurate product titles and descriptions is critical for making their products sellable across their many brands. However, their previous content creation process was very manual, leading to several challenges:
Time-consuming process: Product titles and descriptions were created manually, which led to delays in making products available for sale, which in turn meant missed revenue opportunities.
Limited capacity: Due to human resource limitations, some marketplace listings were skipped or not given the attention they required.
Inconsistent content: The product information provided by suppliers wasn’t always usable or detailed enough for the team to build out a full description. Additionally, the content produced varied in adherence to brand guidelines depending on the individual.
Too many tools: Landmark Group used several tools to manage product content creation, resulting in inefficiencies and longer lead times.
The solution: automated content creation with Amplience’s Content Studio
Landmark Group have now turned on their automated integration with Content Studio APIs to generate product titles and descriptions in both English and Arabic as part of their BAU workflow.
Key benefits of the automated content creation:
Faster time-to-market: Product titles and descriptions are now generated automatically, dramatically reducing the time required to list products and make them sellable.
Consistency and quality: Automated content generation ensures better consistency with brand guidelines and reduces any potential subjectivity in human-driven content creation.
One-tool workflow: Instead of using multiple systems, Landmark Group now works within their one native tool - Content Central – integrated with Amplience Content Studio, to generate and manage all product content.
Efficiency: With the content already generated, teams can focus on review and minor manual corrections, rather than spending time on the content creation process.
Scalability: This allows the team to generate content at scale, handling high volumes of product content without delays or missed sales opportunities.
The results
Since automating the creation of product content, Landmark Group has seen impressive results. Integration with Amplience’s Content Studio has enabled efficiency at scale, with approximately 20 product descriptions generated per minute, with bursts of up to 70 descriptions per minute.
This has not only streamlined Landmark Group’s operations but also demonstrated the power of automation in handling large-scale content creation, rapidly speeding up their time-to-market and empowering their teams with more resource to focus on other strategic tasks.
What’s next for Landmark Group?
Looking ahead, Landmark Group is focused on further refining the Arabic content outputs and is planning to move ownership of content templates to internal teams. They’re also going to explore other ways that Amplience AI can improve efficiency in workflows such as background removal for images and the automation of alt text.
Conclusion
Landmark Group’s integration with Amplience’s Content Studio for automated product content generation has proven to be a game-changer, providing measurable improvements in efficiency, scalability, and team productivity. By reducing reliance on manual processes and improving consistency, Landmark Group is now better equipped to scale its operations and seize more revenue opportunities, all while delivering higher-quality product content.
To find out more about how Amplience’s AI solutions can help you address challenges with content production at scale, get in touch with a member of our team today.