More Efficiency. Less Complexity.
Localizing at Scale
Landmark Group is one of the largest retail and hospitality companies in the Middle East, Africa and India.It currently has 43 brands, 42,000 employees and operates over 2,200 stores across 21 countries.
With this comes the challenge of managing and orchestrating the storefront experience across all those different channels, locales and brand touchpoints. Being able to deliver a seamless experience was about finding the right platform to help increase the effectiveness and efficiency of teams without having to increase headcount.
That’s were Amplience comes in.
Significant manual intervention in the content production workflow with many handoffs between different tools.
Slow to scale up new experiences with rigid front end requiring full development support. Weeks to plan and launch a new department page.
Difficulty in scaling content multi language, multi currency, multi territory, multi device sizes. Manual preparation of each variant for all scenarios.
Landmark Group chose Amplience to help it address these challenges. Using Amplience’s Dynamic Commerce Experience (DCX) platform, which includes Dynamic Content (headless CMS) and Dynamic Media and Content Hub (headless DAM and media delivery), the company could simplify the end-to-end content management workflow and be more flexible, efficient and effective with media assets.
From a process standpoint, Landmark Group is now much more agile and able to move quicker and operate more efficiently and effectively with the automation provided by Amplience. Launching a webpage has gone from taking 14 days to just one.
The company has also been able to make its frontend experience more compelling and increase the content available to grow click-through rates, add to cart, page views, etc, without needing to increase the size of its content team.
The team can enhance the look and feel of its existing websites using different content assets not previously available, like video banners, to help differentiate and customize its brand experiences.
They can also more easily experiment with different content types, testing banners and other assets to drive higher conversions.
Chief Product Officer, Landmark Group Digital
Driving Efficiency and Reducing Complexity
Why Landmark Group turned to Amplience to manage content workflows and streamline process.
Landmark Group Chief Product Officer James Dickson and Head of Project Management Derrick Pereira sat down with Amplience CEO and Founder James Brooke to discuss how the brand was able to scale using Amplience’s Dynamic Commerce Experience platform.