From 5 days to 90 seconds. Automate everything boring.
Clever agentic AI workflow automation tools for innovative commerce teams. Automate the boring, accelerate the important. Agentic commerce never felt so zen.Trusted by 400+ leading enterprise commerce brands
Your genius is wasted on grunt work
While your creative team drowns in resizing tasks, your operations team drowns in spreadsheets. You don’t need another isolated tool. You need a content supply chain engine.Assistants help. Agents execute.
Most teams use AI only as a helper: rewriting text or generating variations. That’s helpful, but not transformative. To move from something taking 5 days to 90 seconds, you don’t need another assistant. You need Workforce.Imagine a tool where you can define your brand tone of voice, your audiences, and connect to all your eCommerce systems and data sources - so everything you produce is grounded in product truth.
John Williams, Co-CEO & CTO, Amplience
What Workforce does
Govern & Approve
Human-in-the-loop review ensures accuracy, compliance, and brand alignment - before content goes live.
Generate Content
Create product copy, SEO descriptions, translations, and campaign assets in your brand voice using Workforce Studios.
Automate
Define multi-stage content workflows with Workforce Flows to reduce repetitive tasks and accelerate time-to-market.
Connect
Integrate PIM, DAM, Search, Personalization, Commerce, CDP through Workforce integrations.
Localize & Personalize
Deploy reusable templates and structured content to scale localization across markets, regions, and user segments.
Additional Resources
Start the shift to automation before market moves without you
Today’s content supply chain involves multiple professional teams, each owning one piece of the puzzle. As work moves from one stage to another, content slows down, gets stuck. Agentic workflows automate multi-step processes across text, imagery, metadata, translations, approvals, and publishing. Teams that start now will gain speed, accuracy, and cost efficiency that competitors can’t match.
Workforce AI Platform
Built for commerce: powerful tools for every content team.
Workforce Studio
AI-powered workspaces for marketers and merchants to rapidly create sales-driving content and media.
Workforce Flows
Model multi-step content creation processes with chained AI steps, approvals, and automations.
Workforce APIs
Inject agentic intelligence into any application or custom interface with our headless, API-first foundation.
The Amplience Platform: The AI-Enhanced Headless CMS and DAM for Enterprise Retail
Dynamic Content (CMS)
Create, preview and publish content.
Content Hub (DAM)
Organise and enrich media assets.
Workforce AI
Agentic workflows for content production.
Integrates with
Underpinned by Enterprise Technology & Processes
Enterprise Performance
Optimized for retailers with thousands of SKUs, multi-region operations, and high-volume publishing needs.
Flexible AI Model Management
Choose the best LLM for the job, and trust that Amplience will manage LLM evolution and supported models.
Secure & Scalable
Tested for scale and speed. Full control of human review approval gates to ensure accuracy and compliance.
Ready to find your flow state again?
Book a content automation consultation with one of our agentic content experts.FAQ
Workforce is Amplience’s AI content automation platform. It consists of two parts: Workforce Studio, your AI content production environment for creating and managing on-brand content templates, and Workforce Flows, a visual workflow builder for automating content processes at scale. To get started, contact your Amplience Account Manager or book a content consultation. Workforce is enabled at the organisation level.
Workforce includes Workforce Studio and Workforce Flows. Studio is where you create and manage content templates, configure brand voice, and generate content directly. Flows is where you build automated content pipelines — connecting triggers, AI agents, image processing, translation, and human review into end-to-end workflows. Workforce is credit-based, with platform support and success services included.
It depends on where you start. Most teams begin with a focused, well-defined use case — a single workflow, a specific content type — that delivers fast, visible ROI without significant technical overhead. Workflows in Flows are built visually, and Amplience provides clear developer documentation, webhooks support, and an Extension Framework for custom integrations. For more complex implementations, Expert Services support is available to handle workflow design, integration setup, and prompt optimization.
Most AI content tools generate generic output. Workforce generates your output, grounded in your brand voice, style guides, and product data. But the deeper difference is structural. Workforce is not a point solution. It is designed to become the operational backbone of your content supply chain. Starting with targeted fixes that release pressure fast, and scaling toward an infrastructure where teams set the policy and the system runs the work.
Workforce automates content execution, not creative judgement. In Workforce Studio, you encode your exact brand voice, tone of voice, and style guidelines into reusable templates, so every output reflects your standards, not a generic AI default. In Workforce Flows, human review checkpoints can be embedded at any stage, so content requiring brand or legal sign-off is never published without approval. Quality control is built into the workflow, not bolted on after.
Yes. Workforce Studio lets you build fully custom templates for nearly any content task, alongside pre-built commerce-ready templates for product descriptions, SEO copy, emails, ads, and more. In Workforce Flows, you can combine content generation, image processing, translation, conditional branching, and custom JavaScript extensions to match virtually any production workflow. If a use case requires deeper integration or product enhancement, our expert teams can support scoping and build.
Workforce handles a wide range of content production and automation use cases: product descriptions and rewrites, SEO copy, buying guides, blog content, localisation across multiple markets, automated alt text generation, product image standardisation and background removal, asset tagging, and campaign assets. Teams typically start with a few high-impact use cases that remove clear bottlenecks, then expand.
Teams typically start with a focused, well-scoped value case rather than a broad deployment. This approach delivers fast, measurable ROI, often from a single workflow. The right starting point is a use case with a clear owner, a quantifiable cost, and a defined outcome. From there, Workforce is designed to expand as value compounds.
Workforce Flows is built on MACH principles. Every function is accessible via API, and webhook support means flows can be triggered automatically by events in connected systems. We have also built native integrations to many commerce platforms and apps. For custom integrations, the Extension Framework supports bespoke JavaScript actions within any flow.
No. Customer data is never used to train AI models. Amplience holds enterprise-grade agreements with all AI model providers, including Anthropic, OpenAI, Google, and AWS. Your content, brand rules, and product data stay yours.