As digital experiences become more complex, businesses are moving away from traditional monolithic platforms, which can be rigid and slow to adapt. Instead, many are adopting a MACH-based (Microservices, API-first, Cloud-native, Headless) architecture, with Amplience and AWS leading the charge. Together, we provide a solution designed to support composable commerce, enabling brands to deliver engaging experiences, scale seamlessly, and innovate rapidly across channels. This post explores how Amplience and AWS empower businesses to succeed with a composable strategy.
Why Composable Commerce with Amplience and AWS?
Composable commerce allows companies to select the best-of-breed tools and software for each function, rather than relying on all-in-one solutions. This flexibility enables faster response to market shifts and personalized, cross-channel engagement. Amplience, powered by AWS’s secure, global infrastructure, provides brands with a headless CMS and DAM that decouples the frontend from the backend, making it easier to create dynamic, responsive customer experiences.
Key Benefits of Amplience and AWS for Composable Success
Lower Implementation Risks with Modular Architecture: Transitioning from a monolithic to a modular system can be challenging, especially if it disrupts business continuity. Amplience on AWS helps ease this shift by enabling incremental adoption of new features and services. Businesses can integrate individual capabilities over time, reducing potential risks and allowing for testing and adjustments along the way.
Scalability, Speed, and Performance with AWS: To stay competitive, brands must ensure their content management can scale with demand, especially during peak times or market expansions. AWS provides Amplience with a flexible, global cloud infrastructure that supports dynamic scaling, ensuring high-speed content delivery anywhere in the world. AWS services like CloudFront enhance Amplience’s performance, ensuring fast load times and reliability, which are essential for customer satisfaction.
Simplified Procurement through AWS Marketplace: Traditional procurement processes can be a roadblock to digital transformation. By offering Amplience on AWS Marketplace, brands can benefit from streamlined onboarding, flexible billing options, and the ability to use AWS credits. This allows businesses to adopt Amplience quickly and cost-effectively, so they can start seeing value sooner.
Case Studies: Real-World Success with Amplience and AWS
Landmark Group: By utilizing Amplience’s Dynamic Content and Dynamic Media, Landmark Group simplified its content management workflows and enhanced flexibility and efficiency with media assets, allowing them to manage content with more agility.
Mizuno USA: Known for its diverse product range across sports categories, Mizuno needed an efficient way to display detailed images that boost conversions. Amplience’s media management capabilities allowed Mizuno to showcase its products with high-quality images, driving customer engagement.
Shoe Carnival: Using Amplience’s full-stack Commerce Experience Platform on AWS, Shoe Carnival can now deliver campaigns at lightning speed, thanks to its integrated CMS and DAM, which support rapid, automated media delivery. This allows Shoe Carnival to quickly roll out new campaigns and respond to customer demand.
In today’s competitive landscape, brands need a digital strategy that’s adaptable, scalable, and optimized for performance. Amplience and AWS provide the ideal foundation for composable commerce, allowing businesses to manage and deliver content with efficiency and flexibility. Together, we empower brands to innovate faster, engage customers across channels, and future-proof their digital experience. Embracing Amplience and AWS is a strategic choice for any brand looking to lead in a dynamic market.