Integrating MACH Principles into AI

As part of the MACH Alliance Roadshow, John Williams, CTO of Amplience, and Nick Piper, VP of Product at Amplience, had a conversation at Shoptalk Europe about integrating MACH principles into AI.

You’ll learn:

• How to ensure your brand values are reflected in AI-generated content

• How business users can leverage AI without needing to master prompt engineering

• How Amplience incorporates MACH principles into our product foundations to help customers future-proof their business

• How to keep pace with the rapid advancements in AI technology

• How to use AI as your secret weapon for creating contextual AI at scale, augmenting rather than replacing your workforce