Amplience CMS: Power to the content people

The headless CMS for high-velocity commerce teams.Create, preview, adapt and publish across every channel - without turning every change into another development project.
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Amplience CMS in 20 seconds

Create and publish structured content without putting developers in the queue.

01Structure content once, then re-use it across multiple channels and markets
02Preview, review and approve experiences in context before they go live
03Localize, schedule and publish while developers keep control of models, APIs and integrations
04Cut content deployment from 10 hours to 10 minutes like Clarks

The content delivery bottleneck

Great campaign. See you in three sprintsSound familiar?Commerce doesn’t wait around. A new market opens. A trend hits. A campaign pivots. But when every content change depends on a development cycle, the big moment can slip before your content ships.

Headless was meant to set content teams free. Amplience CMS actually does.

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Clarks eliminated the developer bottleneck, cutting content deployment from 10 hours to 10 minutes and boosting conversions by 19%. Read the case study >

Headless CMS for commerce

Freedom, without the free-for-all

Create, structure, preview, schedule and publish across channels and markets from one flexible CMS.Content teams get the freedom to create. Developers keep control of the foundations. And content goes live while the opportunity is still hot.
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Content authoring

A CMS that stands for Content Made Sexy. Finally

Create content designed to be devoured.Tailored forms, guided fields, reusable content palettes and flexible layouts give your team the freedom to design every experience around the idea, not around limits of the CMS.Build the structure once. Then assemble, adapt and re-use it without starting from zero every time.
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Content preview · Approval

See it. Approve it. Keep it moving

Preview every experience across desktop, tablet and mobile while you are still building it.Then share a link, review in context, make the change, and get the sign-off. No login, no screenshots, and no email chains titled Re: Re: Re: v17_FINAL (I think).Track ownership, status and progress in the same place. See what’s ready, what’s waiting and what’s currently gathering dust in someone’s approval queue. Every version is saved, every change is visible, and every piece of content has a clear next step.
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Campaigns · Publishing · Localization

One launch. Every market. Like clockwork

Plan campaigns and content drops visually, so your whole team can see what’s going live, when and where.Schedule ahead. Publish instantly. Roll back when plans change. Then take one launch across markets, languages and channels without multiplying the work every time. Keep shared content consistent while giving local teams the freedom to flex for their audience.One launch. 15 markets. 6 languages. Hundreds of variations. Without turning launch day into a NASA operation.
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Agentic content workflows

Put your content agents to work. Properly

Give agents the structure, context and rules they need to create, adapt, translate and prepare content for publication without sending your content operation off the rails.
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Grounded in your content

Agents work from trusted data, approved language and the right context. Not thin air.

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Governed by your rules

Build brand standards, approved claims and review points into every workflow. Then just sit back and let the workflow run.

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Writes back to the CMS

Generated and adapted content writes straight back into Amplience CMS. Nothing lost in translation.

Headless CMS for developers

Devs build the systems. Without being the system

Deliver structured content through fast REST and GraphQL APIs. Build for any front end. Trigger downstream systems. Extend the platform. Automate repetitive admin.Developers keep control of the architecture without handling every publishing request or button nudge. Content teams manage the content. Routine updates skip the dev queue.
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Traeger Grills achieved a 98% faster release schedule and 2x faster site performance with Amplience CMS. Read the case study >

Amplience CMS customer results

Good content gets around
    Read Customer Stories
    Amplience content operations platform
    One CMS. Part of a much bigger answerAmplience CMS is part of our content operations platform for commerce.Built for complex catalogs, sprawling product ranges and commerce plans that change before the content calendar does. Amplience CMS connects content with Amplience DAM & Workforce. So content keeps moving from idea to everywhere.
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    Amplience CMS Capabilities

    Key Features
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    Authoring

    Give content teams the freedom to create in tailored forms - with fewer fields, clicks and workarounds.

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    Preview & approval

    See exactly how content will look across devices, then share it for sign-off with a simple link - no login required.

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    Publishing & scheduling

    Publish instantly or schedule content for the right place and time - with unpublish and restore built in.

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    Localization

    Manage content across markets and languages without re-entering the same fields locale by locale.

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    Workflows

    Keep every piece of content moving, with ownership, status and approvals clear at a glance.

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    Content types & schemas

    Create reusable, structured content components that give content teams flexibility while developers keep control of the foundations.

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    GraphQL delivery

    Request exactly the content you need in a single query, keeping front ends lean and fast.

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    Integrations & extensions

    Connect Amplience to your stack with ready-made integrations, custom extensions and marketplace apps.

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    Hubs & permissions

    Run multiple brands or business units from one platform, with granular control over who can access what.

    Connected platform features
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    Amplience DAM integration

    Find and use approved assets from the Amplience DAM without leaving the content workflow.

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    Dynamic media optimization and delivery

    Optimize and deliver images and video at scale across every screen, channel and market.

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    Workforce AI flows

    Connect Amplience CMS content to governed creation, translation, review and publishing workflows.

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    Commerce and PIM integrations

    Connect content with PIM, commerce, search and personalization systems across your stack.

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    Global content delivery

    Publish structured content and media to web, apps, merketplaces, in-store experiences and AI surfaces.

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    Cross-platform governance

    Keep content, assets, rules, permissions and approvals working together across the Amplience platform.

    Ready to move at the speed of ideas?

    See how Amplience CMS takes your ideas from brief to everywhere.

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