Amplience DAM: The smart way to manage dumb amounts of assets

The AI-powered digital asset management platform for fast-moving commerce teams. Upload, organize, enrich, transform and publish every image, video and product asset across channels and markets, without multiplying the manual work.
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Amplience DAM in 20 seconds

Manage, enrich and put every asset to work from one governed source.
01Upload, organize and find images, video and product media at scale
02Use AI to recognize, tag, enrich and transform assets automatically
03Set permissions, approval gates and human review before anything goes live
04John Lewis lifted content productivity 66% after migrating 7.8M assets to Amplience

High-volume asset operations

Big Catalog? Bring it on

Millions of assets. Endless variants. More markets, channels and formats every year. Amplience DAM is built for content operations that are seriously big.
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455M+ assets in one production environment

Digital asset management at scale

One product. Thirty formats. Seventeen markets. Lovely.Commerce has developed quite an appetite for assets. Every campaign needs more imagery and video. Every channel needs a different format. Assets needs to be searchable, adaptable, localized, accessible, shoppable and ready to perform in an instant.

A DAM shouldn’t simply store the file. It should help that file earn its keep.

Amplience DAM does.

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Digital asset management for commerce

Put every asset to work

Amplience DAM gives every asset a trusted home, the connects it to the products, markets and moments it was made for. AI handles creation and repetitive work. Teams set the rules, approvals and standards. And every image, video and product asset stays ready to find, adapt and put to work again.

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Upload · Organize · Search

Get everything in. Then find it again

  • Upload thousands of images, videos and files in bulk.

  • Organize then into stores and folders.

  • Tag with metadata, tags and locales.

  • Find files in a flash.

Amplience DAM recognizes objects, faces and text, then makes those details searchable. So you can find an asset without knowing its folder, its owner or what Jess called it three campaigns ago.USE-THIS-ONE-ignore-the-others.jpgFunny filename. Terrible operating model.
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John Lewis migrated 7.8M assets into Amplience and lifted content productivity by 66%.

Enrich · Adapt · Localize

Make every asset earn its keep

Start with one approved asset, then make it work for every marketplace.

  • Clean up images with background removal, smart focal points and responsive crops.

  • Prepare video in the right formats, with captions included.

  • Enrich every version with alt text and the right regional content.

All without another reshoot, twelve rounds of the same edit or dragging a designer back in for a square crop.
Bulk image workflow graphic showing background removal, aspect ratio changes, and alt text generation.

Generate · Regenerate · Edit- powered by Workforce

The asset doesn’t exist yet? Give it 90 seconds

Workforce enables you to work simultaneously across hundreds or thousands of assets, without multiplying the workload. 
  • Generate new visuals and variations across entire product ranges.
  • Automate alt text, background removal, auto-cropping, thumbnails and image standardization across catalogs.
  • Regenerate assets in volume when things change, instead of remaking them one by one.
Brand rules and human approval gates are built into the workflow, with every output saved right into the Amplience DAM. The result: infinite content, created with AI, approved by your team and managed like avery other asset.
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Standardize · Transform · Merchandise

Make that product grid shine

  • Standardize backgrounds, colors, focal points, crops and sizes across the grid.

  • Generate lifestyle imagery when a packshot isn’t enough, without booking a studio.

  • Review every output before it goes live, so your product appears in context, on brand and ready to sell.

Supplier imagery arrives in every shape and size except the one you need. Amplience DAM gets it grid-ready.
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A multi-brand retailer standardizes thousands of supplier images automatically with Amplience, saving over 8,000 hours a year.

Publish · Deliver · Convert

Your assets have places to go, things to do, people to see

  • Publish images and videos individually or in bulk/

  • Deliver PDFs, GIFs, office files and 3D formats from static URLs.

  • Optimize every image and video in real time for the right device, channel and context, protecting page speed, SEO and revenue even at peak trading volumes.

Because “approved” should mean ready to push live. Not the start of another expedition.
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Adapt · Regenerate · Stay current

When the brief changes, the library should cope

New market. New crop. New compliance rule. New direction five minutes before sign-off.Amplience DAM helps teams adapt or regenerate assets without duplicating the library, rebuilding the workflow or sending everyone back to square one.Stay ready for the next brief, not always recovering from the last one.
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Amplience DAM customer results

The proof is in the publishing

Large catalogs. Thousands of products. Multiple markets. Constant campaigns. Endless variants.

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    Amplience content operations platform

    More than a DAM. Part of the whole operationAmplience DAM is part of our content operations platform for commerce. Create experiences in CMS. Manage master assets in DAM. Orchestrate workflows with Workforce. Deliver optimized content and media globally with Dynamic Media.From idea to everywhere.
    Explore the Platform
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    Amplience DAM capabilities

    Key Features

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    Bulk asset upload

    Upload thousands of images and videos in bulk or one at a time, with optional publish on upload.

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    Asset organization & media sets

    Keep growing libraries tidy with stores, folders, subfolders and tags - while keeping assets connected to the right products.

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    Find the right asset in seconds using keywords, metadata, filters and advanced queries.

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    AI image recognition

    Automatically detect objects, faces and text, turning raw uploads into searchable, tagged assets.

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    Bulk automation

    Set the rules once, then organize, tag, enrich and publish assets automatically at scale.

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    Asset localization

    Serve the right regional or language variant from one URL, without duplicating files.

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    Secure asset sharing

    Share assets with external teams and reviewers through secure links that expire automatically.

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    Version history

    See who changed what and when, with every earlier version easy to restore.

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    Permissions

    Give every team access to the exact assets and actions they need - and nothing more.

    From idea to everywhere

    The whole content lifecycle. One platform. One demo.

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