Omnichannel retail has evolved beyond recognition. While many retailers struggle to coordinate campaigns across multiple digital touchpoints, leading brands have revolutionized their entire approach. They’re not just launching campaigns; they’re creating seamless experiences that captivate customers wherever they shop.
If you’re tired of watching launch dates slip, seeing inconsistent messaging across channels, and missing opportunities because your processes can’t keep pace with market and business trends, it’s time for a smarter approach.
Here’s how innovative retailers are using Dynamic Content, an API-first headless CMS, and Content Hub, digital asset management integrated with AI, to transform campaign launches from complex challenges into smooth, strategic operations.
1. One hub, infinite possibilities
Forget juggling multiple platforms and drowning in scattered assets. Content Hub doesn’t just organize your campaign elements, it transforms how you think about content creation entirely.
With its centralized asset management, you can upload one master image and Dynamic Media instantly generates perfectly optimized versions for every channel and device you need. No more late nights resizing hero banners or converting file formats. No more “Can someone make this work for mobile?” requests.
AI-powered Studios takes this even further, enabling instant generation of personalized product content, buying guides, and campaign taglines that are delivered seamlessly across all touchpoints.
When BMC Stock Building Supply needed to manage over 100,000 images, it centralized more than 25 million media assets in Content Hub’s single repository, boosting content productivity.
2. Build once, launch everywhere
Smart retailers don’t create content, they architect experiences. Dynamic Content uses component-based architecture which allows you to build reusable content blocks that adapt to any campaign, any channel, any moment.
Create a product carousel once, and watch it work perfectly across your website, mobile app, and social channels. Build promotional banners that update dynamically across every touchpoint with a single edit. Schedule campaigns in advance workflow features and set them to launch automatically while you focus on what matters: creating compelling customer experiences.
Studios amplifies this approach by generating multiple variants of content optimized for specific channels, web, mobile, or social media, while ensuring instant publishing across all platforms with perfect brand alignment.
3. Collaborate at the speed of opportunity
Retail moves fast. Opportunities don’t wait for approval chains or technical bottlenecks. Dynamic Content brings your entire team - merchandisers, marketers, designers - into one collaborative environment where everyone can contribute simultaneously.
Real-time previews let stakeholders see exactly how content appears across channels before it goes live. Gone is the “How will this look on mobile?” guesswork. No more campaign delays because someone wasn’t in the loop.
DFS proves this approach works. The leading furniture company cut production time by 90% and boosted conversions by 60%, which proved especially valuable for time-sensitive campaigns like holiday promotions, where speed significantly impacts revenue.
4. Synchronized success across every channel
The best campaigns don’t just launch across channels; they launch as one unified experience. Dynamic Content’s headless architecture automates synchronized publishing, ensuring your message hits every touchpoint at exactly the right moment.
Content Hub’s centralized asset management works seamlessly with its publishing capabilities, while integrations with Shopify, Salesforce, and your entire tech stack mean campaign data flows where it needs to go, when it needs to get there. No manual coordination. No missed opportunities.
Studios can generate localized content variations while ensuring consistent delivery across all markets and languages. This powerful combination enables global retailers to maintain brand consistency and cultural relevancy.
Landmark Group demonstrates this perfectly, managing 150,000 products across multiple brands and languages, and have now reduced webpage launch time from 14 days to just one day using streamlined workflows.
5. Optimized campaign visuals, powered by AI
Today’s consumers shop everywhere: on mobile during their commute, on a tablet at home, and desktop at work. They expect perfection on every device and Amplience delivers it automatically.
Dynamic Media automatically delivers optimized visual assets for every device, every screen size, every context. Content Hub stores all your assets while Dynamic Content delivers them seamlessly across channels. Your team creates engaging shopping experiences instead of wrestling with technical delivery.
Studios takes visual optimization further by instantly generating images and videos, powering automated asset creation with AI. Combined with Dynamic Media’s automatic optimization, you get memorable shopping experiences at scale without manual intervention.
Very Group exemplifies this approach, managing over 50,000 products and a million images and videos. The multi-brand online retailer achieved a 9% year-on-year sales increase by letting Amplience’s integrated platform handle technical complexity while the team focused on customer engagement.
Your strategic advantage awaits
These retailers aren’t just using better technology; they’ve unlocked a strategic advantage that directly impacts revenue and customer satisfaction.
While other retailers struggle with technical barriers and manual processes, forward-thinking brands using Amplience are launching campaigns faster, more consistently, and with better results. They’re not just adapting to retail evolution; they’re driving it forward.
To learn more about how Amplience can transform your content creation and campaigns, book a meeting today.