Amplience Named a Major Player in the 2024 IDC MarketScape for Intelligent Digital Asset Management

Ali Hanyaloglu
July 15, 2024
5 mins
AnnouncementEcommerce

Amplience is a Headless CMS platform, right? Yes, that is what we are mostly known for. But unlike some of our headless peers in the MACH Alliance, we also have powerful digital asset management, generation, optimization and delivery capabilities in the form of Content Hub, Dynamic Media, AI Services, and our very new Image Studio, all integrated with our Headless CMS, Dynamic Content. When it comes to the world’s best shopping experiences, generating, managing, and delivering large volumes of compelling content and assets, optimally at any scale, is what helps brands and retailers stand out in the market and deliver business results.

So, when IDC invited us to participate in the IDC MarketScape: Worldwide Intelligent Digital Asset Management 2024 Vendor Assessment, we were honored to be a part of it. After a multi-stage process where IDC completed a thorough and complete evaluation of our strategy and capabilities, we are thrilled to be named a Major Player. Thank you, IDC! And congratulations to everyone for this great achievement!

The IDC MarketScape noted strengths that we are particularly proud of, including how “Amplience excels in post-production asset management and delivery, crucial for retailers creating campaign launches.”

The assessment also called out how we offer “a user-friendly interface, good SEO features, and an easy-to-use alt-text generator.

Everyone at Amplience is proud that we are focused on the post-production digital asset management needs that brands, retailers, and related commerce businesses such as Quick Service Restaurants, Hotels, and Groceries all share. Unlike other platforms who deliver features that try to appease everyone at every stage of the asset lifecycle, our focus on where the rubber hits the road ensures that we are delivering the capabilities that matter to marketers’ and merchants’ unique use cases, where assets and content they deliver drive business results and exceed their customers’ expectations. By understanding our customers’ workflows, we can then build and deliver capabilities that matter to them: we know there’s more work to do, and we can’t wait for you to see what else we do in the future.

IDC clients of the service can access the IDC MarketScape report here. And do get in touch with us if you would like to learn why you need to consider a solution for asset generation, management, optimization and delivery built for your commerce business.