Now more than ever, when you have only a maximum of 10 seconds to capture a customer’s attention, ensuring your product content is both accurate and captivating is crucial. And while creating huge volumes of product descriptions used to be a (very) long and manual process for eCommerce teams, generative AI tools now give those teams the ability to create engaging descriptions that improve conversion rates and discoverability, almost instantly.
Let’s dive into how generative AI can revolutionize your product descriptions and help you sell more, faster.
Leveraging AI computer vision for precision
Computer vision, a type of artificial intelligence, enables computers to interpret the visual world, applying machine learning models to identify objects in digital images and videos, and then react to what they see. So, how is this useful for retailers?
Imagine a tool that can see and understand all the details of your products, for example - the colors, patterns and buttons. Generative AI, combined with AI computer vision, can do just that, allowing brands and retailers to produce highly accurate product descriptions by analyzing product images. It identifies unique features and contextual uses, ensuring that every description is both precise and informative.
Imagine you’re selling a white dress with intricate embroidery and a concealed zip on the side. Using generative AI and AI computer vision, an image of this dress can be processed to generate a rich description of the product, making it easier for customers to visualize and appreciate all the tiny details. This not only increases customer engagement but also builds trust, as customers feel confident they know exactly what they are purchasing.
From bullet points to engaging product copy
Many retailers use bullet points to list product features. And while it’s an informative format, very often these product descriptions lack the engagement factor needed to capture a customer’s interest and drive them to purchase.
Generative AI can take these bullet points and transform them into compelling narratives that bring the product to life and resonate with your audience. It can also adapt these descriptions for different platforms, such as social media, app or an email campaign – helping eCommerce teams to ensure that the messaging is consistent and engaging across all customer touchpoints.
Consider a list of features for a blender:
450-watt motor
3 speed settings and pulse function
Stainless steel blades
Dishwasher safe parts
Generative AI can turn this into an engaging product description that nudges a customer closer towards making a purchase:
“Unleash your culinary creativity with our 450-watt blender, improving your everyday blending and delivering a smooth consistency with minimal effort. With 3 speed settings and pulse function, you can handle any recipe and ensure smooth blending with no lumps in as little as 30 seconds. The stainless steel blade ensures precision cutting, and dishwasher safe parts makes cleaning up a breeze, giving you more time to savor your culinary creations.”
Adding context for personalized product descriptions
One of the top use cases for generative AI when creating product descriptions is its ability to tailor them to specific customer segments and contexts. Whether you’re targeting busy professionals, parents, or fitness enthusiasts, generative AI can create product descriptions that speak directly to their needs, personalizing the customer experience and making products more relatable and appealing, which ultimately drives conversions.
Take this example of a fitness tracker, that could have different descriptions based on the target audience:
For fitness enthusiasts: “Track your workouts with precision using our advanced fitness tracker, featuring real-time heart rate monitoring and GPS tracking. Stay motivated with personalized fitness goals and progress reports.“
For busy professionals: “Stay on top of your health with our sleek fitness tracker, designed for the modern professional. Monitor your heart rate, track your steps, and receive reminders to move, all while maintaining a stylish look.“
Content localization made easy
Expanding into international markets often comes with the challenge of translating product descriptions into multiple languages. Generative AI simplifies this process by producing high-quality, localized content effortlessly, ensuring that your products are accessible to a global market. Using generative AI will not only save you time and resources, but will also and ensure that you maintain consistency, accuracy and relevancy across all markets.
Imagine you’re launching a new product in ten different locales. Generative AI can generate descriptions in multiple languages, understanding cultural nuances to produce relevant, engaging content that drives shoppers to purchase. This seamless internationalization boosts your product’s discoverability and conversion rates across different regions.
Boosting SEO and product discoverability
SEO-friendly product descriptions are essential for improving your product’s visibility on search engines and attracting more potential customers. Generative AI can help you to improve SEO by analyzing search trends and customer behavior to recommend and incorporate relevant keywords and search terms naturally into a product description. As well as improving discoverability, this also ensures that your descriptions remain engaging and readable.
Forget keyword stuffing, generative AI creates high-quality, informative content that provides real value to your customers, helping to make an informed purchase decision. And relevant, engaging product descriptions improve the overall customer experience, increasing loyalty and boosting customer retention.
The benefits of using generative AI for product descriptions
Leveraging generative AI to create product descriptions offers huge benefits to brands and retailers. It can create engaging, personalized descriptions relevant for global audiences that improve SEO and increase product discoverability. Improved product content increases customer engagement, drives higher conversion rates and boosts revenue – making it a win-win for customers and retailers alike.
Are you ready to start creating personalized product content, at a speed and scale you’ve never experienced before? Discover our Content Studio or book a meeting with a member of the Amplience team today. We’ll help you set new standards for customer engagement and excellence, and help you sell more products, faster.