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Amplience Brand Colours

Multiple Video Player - Journey to MACH

1- What is MACH_website

MACH architecture is system of components which stands for Micro-Services, API First, Cloud Native & Headless.

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CEO & Founder

James Brooke

Director of Solutions Engineering, EMEA

Kieran Lane

VP Solutions

Neil Mistry

Director of Product

Nick Piper

Part 1: What Is MACH?

2- Why we went MACH_website

Hear from retailers on why they moved to a MACH architecture & their key performance drivers.

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Senior Interactive Developer

James Conroy

Ecommerce Merchant Lead

Katie Patt

Head of Technology

Neil Memmott

CX Partnerships EMEA

Ross Humphreys

Rob Pye

Part 2: Why Are More Brands Moving to MACH?

3 - Journey to MACH, challenges and solutions_website

Learn about pre-composed solutions and packages and how they can support an easy migration.

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Part 3: Top MACH Challenges (And How to Overcome Them)

4 - The benefits of MACH_website

Hear about the transformational change in customer experience & site performance that MACH facilitated.

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Senior Interactive Develoepr

Part 4: The Benefits of MACH for Commerce Brands

5  - MACH Advices_website

Listen to the key learnings and advice from leading retailers who have already embarked on their MACH journey.

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CEO & Co-Founder

Part 5: Advice from Leaders Who’ve Moved to MACH

Homepage - Featured Gated Content

BigCommerce MACH Enablement - Whitepaper

Digital Transformation and the Digital Maturity Matrix - Whitepaper - R13

Amplience - DC360-B2B_CSP-Whitepape

Essential information for anyone considering the move to MACH.

NEW Salesforce Solutions - DS Book Demo - V1

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Join the 400+ global brands we help to win

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Mega menu - Why Amplience

Amplience's AI Content Platform helps retailers and brands build fast and flexible shopping experiences that convert.

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The powerful foundation of content, assets and delivery that underlies our platform.

Discover our growing range of Amplifiers designed to increase performance, productivity and revenue.

Extend Amplience's capabilities with partner integrations and pre-built extensions.

Understand pricing and explore our Free Trial, Starter and Enterprise editions.

Amplience Studios are set to revolutionize the way you create your shopping experiences. Sign up now to be the first to hear when they launch.

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Discover the key terms around AI technology.

Game-changing contextualized AI applications.

Mega menu - Platform

Build and manage end-to-end shopping experiences with speed, simplicity and scale.

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Integrate AI Content with your commerce platform of choice.

Discover how Amplience works for every team in your business.

Learn how to get the most out of Amplience for your industry.

Mega menu - Company

Our extensive ecosystem of partners enables companies to successfully build, configure and integrate Amplience seamlessly.

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Trusted technology providers whom we integrate and work with.

Learn more about our Integrator and Agency partner programs.

Discover integrations and extensions for our platform from the partner community.

Register deals, access resources, and explore partner training content.

Mega menu - Education

Your destination for news, docs, help and insights on all things AI Content.

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Explore our library of blogs, reports, whitepapers, webinars and more.

Jump into developer-led docs, user guides, key concepts, schema reference and more.

Ensure success from implementation through go-live and beyond.

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Amplience announces Advanced Content Search integration with Algolia AI Search. Read the Announcement

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Hear first-hand MACH user experiences from multiple perspectives  on how taking a MACH-based approach will benefit your business.

Evolution to Mach Architecture

Part 1: What Is MACH?

MACH Guides and Resources

Bye-Bye Bad Shopping Experiences