Landmark Group
Scaling Content Across 2,200 Stores Made Easy with Amplience
Producing consistent, high-quality content at speed and scale
With 57 brands in 21 countries, and over 150,000 products merchandised annually, Landmark Group faced a major challenge: producing consistent, high-quality content at speed and scale.Previous process issues included:- Manual content creation slowing time-to-market
- Inconsistent product data from suppliers
- Limited bandwidth for content localization
- Juggling too many disconnected tools
We’ve saved about 30% of what would have been required in terms of headcount for design, copy, and merchandising.”
- James Dickson, Chief Product Officer, Landmark Group
Driving Efficiency and Reducing Complexity
Why Landmark Group turned to Amplience to manage content workflows and streamline process.
Landmark Group Chief Product Officer James Dickson and Head of Project Management Derrick Pereira sat down with Amplience CEO and Founder James Brooke to discuss how the brand was able to scale using Amplience’s Dynamic Commerce Experience platform.
Get in touch
Landmark Group is now expanding its use of Amplience AI to other areas including:
- Background removal for images
- Alt-text automation for accessibility
- Internal ownership of content templates
Performance Highlights:
Descriptions now created
in minutes,
not days
Consistent, localized content
across all markets
New landing pages live in
1 day
instead of 14
How is Landmark Group using Amplience?
- 20–70 descriptions generated per minute
- Localized content for English and Arabic audiences
- Unified workflow for all content tasks
- Freed up team capacity to focus on strategy
- Up to 30% reduction in content-related headcount