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Content Audit Insights

Content Benchmarking & Improvement tool

Content Audit Infographic

Content Benchmarking

The Amplience Content Audit gives retailers a unique tool that benchmarks their content in two ways:

1. Against their competition

2. Across their own categories

Content Audit comparison table2_1

Content Audit comparison table1_1

Content Audit: The 4 Dimensions

A Content Audit analyses a retailer’s content through the eyes of the shopper, and across all devices, and benchmarks product-category level content against competitors. Content Audits are carried out across four specific dimensions, in line with best-practice content strategy for online retail..


The dimension Brand scores how effectively the brand is communicated across the retailer’s site and within category-level content

Product Information Quality

Product Information Quality

Product Information Quality scores the quality of the product information and the consistency of that information across the product range.

Rich Media Experience

Rich Media Experience

Rich Media Experience scores the volume and variation of content, and the use of rich media across the customer journey.



The dimension Access scores the signposting of content and the number of links.

Content Audit: The Blog

Content Audit - Lingerie

How Amplience Content Audits can help you improve your content strategy

What if there was a formula that would help you develop effective content models that you could scale across your business? The Amplience Content Audit has been designed to do just that.

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Content audit thumbnail

Product Category: Lingerie – Key findings & insights

This recent Content Audit throws up interesting insights and describes what larger retailers are doing well, and not so well, across this key product category.

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Content Audit - Jeans

Jeans and bringing the art of storytelling to your content strategy

Great storytelling is the key to successful retailing online, and when developing a category-level content strategy, retailers need to simultaneously deliver brand story, while building narrative around product.

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