The Amplience Content Audit gives retailers a unique tool that benchmarks their content in two ways:
1. Against their competition
2. Across their own categories
The dimension Brand scores how effectively the brand is communicated across the retailer’s site and within category-level content
Product Information Quality
Product Information Quality scores the quality of the product information and the consistency of that information across the product range.
Rich Media Experience
Rich Media Experience scores the volume and variation of content, and the use of rich media across the customer journey.
The dimension Access scores the signposting of content and the number of links.
How Amplience Content Audits can help you improve your content strategy
What if there was a formula that would help you develop effective content models that you could scale across your business? The Amplience Content Audit has been designed to do just that.
Product Category: Lingerie – Key findings & insights
This recent Content Audit throws up interesting insights and describes what larger retailers are doing well, and not so well, across this key product category.
Jeans and bringing the art of storytelling to your content strategy
Great storytelling is the key to successful retailing online, and when developing a category-level content strategy, retailers need to simultaneously deliver brand story, while building narrative around product.