To win in eCommerce today, businesses must deliver personalized and engaging content that resonates with their audiences across multiple touchpoints and digital channels. And as a leader in AI-powered content creation and management, we’re helping global brands and retailers to achieve this through our innovative AI Content Platform with headless CMS and DAM that drives efficiency, scalability and unprecedented speed. We empower brands to create and manage content at scale, automate workflows, and deliver super-fast, high converting digital experiences.
In this article, we’ll explore how four of our customers are leveraging Amplience to revolutionize their customer experiences and create impactful, sales-driving content that fuels growth and fosters loyalty.
1. John Lewis: Increasing agility by moving to composable commerce
John Lewis was struggling with a lack of agility using legacy technology, and knew they needed to move to composable commerce to provide fully customizable customer experiences. With Amplience, they are currently undergoing a huge digital transformation that will power agility, speed up time-to-market and enable them to better meet the demands of their customers.
Key results from their recent launch on Amplience:
Over 7.8 million assets migrated, 124K videos and 43K PDFs
Assets now being served across mobile app, website and email channels
CMS implementation has commenced
Focus of adoption on Amplience’s AI features
How Amplience helped John Lewis to increase agility
API-First flexibility: Amplience’s AI-powered DAM has helped John Lewis achieve an agility with their asset management, ensuring that all assets are instantly available and giving their teams complete control of how, where and when they use them.
Democratization of content creation: One of the key pillars of John Lewis’ future content strategy is to empower everyone on their team to make quick and easy content updates, increasing reactivity and enabling them to launch last-minute promotions and campaigns. John Lewis will be testing and adopting Amplience’s suite of AI features to democratize content creation.
Watch the John Lewis case study from Amplience’s Customer Day, Amplify24, to learn more about the retailers’ move to composable commerce and how Amplience has enabled success.
2. Landmark Group: Localizing content at scale to deliver global multi-brand digital experiences
Landmark was previously struggling with their rigid front end and any content updates required extensive development support, with a new webpage taking weeks to launch. They also experienced difficulty with scaling content for multi-language, multi-currency, and multi-territory variants, as manual preparation was needed for every variant in every scenario.
With Amplience, Landmark is able to seamlessly localize content at scale and create compelling digital experiences across all brands and territories.
Key results from launching on Amplience:
Seamless content delivery across 57 brands in 21 countries
Creating and publishing new webpages went from taking 14 days to just one
Huge volumes of content can be created to increase sessions and add-to-cart opportunities without the need for additional team resource
Easy experimentation with different content types to drive higher conversions
How Amplience helped Landmark to localize content at scale
Real-time previews and scheduling: Amplience has enabled the Landmark team to preview content updates in real-time, helping the eCommerce teams to visualize changes across any brand and any locale before publishing.
AI-generated product titles and descriptions: Using Amplience AI, Landmark can instantly generate hundreds of product descriptions and titles in both English and Arabic, rapidly speeding up time-to-market and new product launches.
Watch the Landmark case study from Amplify24 to learn more about how they leverage Amplience to deliver timely, relevant content across multiple brands and regions.
3. The Very Group: Taking an iterative approach to composable commerce to realize value fast
The Very Group is the UK’s biggest online-only retailer with over a million visitors every day. Stocking multiple brands and tens of thousands of products, they needed a tech stack that would enable them to deliver a world-class customer experience to rival their competitors, so they moved to composable commerce which allowed them to choose best-of-breed vendors to suit their business needs. By taking an iterative development approach to evolving their tech stack, they were able to solve key challenges that enabled them to realize value fast.
With Amplience, The Very Group have used MACH principles to transform their customer experience and are now on their AI adoption journey to improve efficiencies, revolutionize workflows and speed up time-to-market.
Key results from launching on Amplience:
9% increase in group sales within the first 12 months of launch
Improved team productivity, including speed of testing and optimization
Streamlined content production process to meet the demands of serving over a million visitors a day
Significant increase in content velocity, with hundreds of changes and updates now made daily with instant effect
How Amplience helped The Very Group to increase speed and agility, and to meet the demands of their customers
Empowering eCommerce teams to make content changes without the need for development support: Amplience has enabled The Very Group to make content changes and updates instantly, empowering them to be more agile and reactive to market and customer demands.
Amplience AI for increased efficiency: The Very Group have started their AI adoption journey and with Amplience AI, are exploring how they can streamline workflows, improve operational efficiencies and reduce both their content production time and production costs.
Watch The Very Group case study from Amplify24 to learn more about how and why they made the move to composable commerce, and why taking an iterative approach has enabled them to deliver value to their customers faster.
4. The White Company: Transforming workflows to reduce time-to-market and enhance omnichannel shopping
Previously, The White Company was struggling to make timely content updates, and experienced difficulties in managing content delivery across different channels. They have used Amplience to consolidate their content management into a single platform, helping them to improve efficiencies and scale content output to deliver across multiple channels including web, mobile and their native app.
Key results from launching on Amplience:
66% increase in efficiency by using new content types that consolidate the components of a webpage
Content updates can now be made instantly, rather than taking hours
Consolidation of all content into Amplience enabled them to schedule promotions and campaigns, where launches would previously have to be done manually in real-time
Automation of alt text generation across hundreds of images has saved huge amounts of time and ensures that all assets are compliant with accessibility standards
How Amplience helped The White Company to revolutionize workflows and deliver seamless omnichannel shopping experiences
Headless CMS for multi-channel content delivery: Amplience’s Headless CMS has provided The White Company with a modern, fully customizable authoring experience, reducing clicks, time to publish and making content updates easier than ever. From a single platform, The White Company can now schedule and publish content across all channels.
AI-generated alt text: Using Amplience’s Automatic Alt Text, The White Company has removed the manual, time-intensive task of creating alt text for their images. Automatic Alt Text has improved their workflows, saved the teams time, and ensured that visual content output adheres to accessibility laws.
Watch The White Company case study from Amplify24 to hear more about how Amplience has revolutionized their content production workflows, enabled them to be more agile, and deliver seamless onmichannel shopping experiences.
Are you ready to win?
Curious about how Amplience can help you revolutionize your customer experience and create impactful content that drives conversions? Book a meeting with a member of the team today and get ready to unlock unparalleled business growth.