AI-Powered Headless CMS & DAM for Enterprise Retail

Hyperspeed. Without hyperventilating.

Generative AI made content creation easy, but it left teams buried in the output. Amplience solves this chaos. Unlike basic AI that waits for prompts, Amplience agentic AI acts on triggers to automate your entire content supply chain. Built on headless CMS architecture, the platform cuts production cycles from 5 days to 90 seconds.

Automate the boring. Accelerate the important.

Book a DemoRead Case Studies

400+ brands are optimizing their content supply chain

    The headless advantage

    TL;DR for the speed-obsessed

    Content Item Image

    The logic

    AI needs structured data. Headless provides the structure; agents provide the speed.
    Content Item Image

    The safety

    Governance by design. Strict brand control. Human-verified.
    Content Item Image

    The result

    Workflow automation that reduces production time by up to 90%.

    The operating system for modern commerce

    Content Item Image
    Meet Workforce
    Content Item Image
    Explore DAM
    Blue and teal circular logo with three curved segments converging at the center.
    Explore the Platform

    The AI content management challenge

    “Generative AI is not really an AI problem. It’s a content management problem. The hard part is no longer creating content. The hard part is managing it.“

    John Williams, Co-CEO & CTO, Amplience

    The problem with unstructured data

    Monoliths can’t manage AI.

    Legacy systems trap your content in HTML pages, which makes it invisible to AI. If you try to run generative AI on top of a messy, unstructured CMS, you just generate chaos faster. You have digital asset management headaches, version control nightmares, and zero governance. You don’t just need a “smarter“ tool. You need a better architecture.

    The solution is headless architecture

    Headless structure. Agentic action.

    Amplience combines a headless CMS (for structure) with agentic AI (for action). Because the platform separates content from code, the agents can read, understand, and manipulate your data programmatically.

    Headless makes the content accessible. DAM organizes the assets. Agents do the work.

    The difference

    A legacy CMS sees a “web page.“ Dynamic Content sees “Title,“ “Price,“ “Description,“ and “Image.“

    The benefit

    Because the data is structured, AI agents can instantly translate just the description or swap just the image without breaking the page layout.

    Amplience Workforce: Agentic AI

    True workflow automation.

    Say hello to content that moves at the speed of ideas. Amplience Workforce is the agentic AI engine that allows you to build custom agentic workflows that integrate directly into your tech stack.

    Connect to everything

    Pull structured data from your PIM or commerce engine.

    SKU to story

    A new product drops. The agent detects it. It drafts the product descriptions, extracts specs, and tags the assets in your DAM. Instantly.

    Scale globally

    One product story. Fifty languages. Rapid multi-language content creation that captures nuance, not just words.

    The governance guarantee

    Go fast. Don’t break things.

    The fear of agentic AI is real. Hallucinations. Off-brand tone. Legal risks. Amplience Workforce solves this with governance by design.

    Brand guardrails

    Agents are trained on your brand voice, meaning no generic outputs.

    Compliance checks

    Automated scanners review every generated asset for prohibited terms before a human ever sees it.

    Human-in-the-loop

    You define the confidence thresholds. High risk? Human approval required. Low risk? Auto-publish. You stay in control.

    Latest insights

    What is Agentic AI for Retail?

    Understand the shift from “asking“ to “acting.“ Learn the core differences between generative and agentic systems.

    Read the Guide

    FAQ: AI, Headless, and DAM

    Traditional CMS stores content as “pages“ (HTML). Headless CMS stores content as structured data. AI agents cannot easily read HTML pages, but they thrive on structured data. Amplience’s headless architecture allows agentic AI to read, understand, and generate content with precision.

    Generative AI creates content when you ask it to (e.g., “Write a blog“). Agentic AI acts autonomously based on triggers (e.g., “New product added“). It executes complex workflows. It drafts copy. It tags assets in the DAM. It formats layouts. It requires human intervention only for final approval.

    Amplience Workforce uses a human-in-the-loop model. You set confidence thresholds for your agents. If an agent is unsure or the content is flagged as high-risk, it routes the task to a human for approval before publishing. Nothing goes live without your permission.

    Yes. Amplience is a unified platform featuring both a headless CMS and an enterprise DAM. This means your AI agents have instant access to both your copy and your media assets in one system, enabling end-to-end automation.

    100%. The Amplience platform is built for enterprise retail. Your proprietary data is used only to train your specific agents within a governed environment. We do not feed your trade secrets into public models.

    Ready to turn content into your competitive edge?

    Let's plan your future together.

    Book a Demo