Summer Summit Session With Crate & Barrel

Making Customer First Experiences a Reality for Ecommerce Teams With Crate & Barrel

Watch The Session

Watch this session as Melissia Liotus (Director of eCommerce Marketing & Merchandising, Crate & Barrel), Katie Patt (Manager of eCommerce Brand Marketing, Crate & Barrel), James Conroy (Senior Interactive Developer, Crate & Barrel), James Brooke (Co-Founder & CEO, Amplience), and Rory Dennis (Co-Founder & GM, Amplience) as they explore how to make customer first experiences a reality for eCommerce teams with the integration of content and commerce.

Video Highlights

  • 3:47 - Making Customer First Experiences a Reality for eCommerce Teams

  • 9:12 - Integrating Content in the Shopping Path

  • 19:31 - Scaling, Personalization, and Testing: Creating Relevant Content

  • 27:45 - Site Performance and Accessibility

  • 35:18 - Impact of Covid-19

  • 39:00 - Q & A

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