Making customer first experiences a reality for eCommerce teams with Crate & Barrel
What You Will Learn:
- Background of historically splitting content and commerce into two distinct experiences
- Integrating content within the shopping path
- Scaling, personalization and testing
- Agility within Covid
- Site speed and accessibility
Watch The Session
Watch this session as Melissia Liotus (Director of eCommerce Marketing & Merchandising, Crate & Barrel), Katie Patt (Manager of eCommerce Brand Marketing, Crate & Barrel), James Conroy (Senior Interactive Developer, Crate & Barrel), James Brook (Co-Founder & CEO, Amplience, and RoryDennis (Co-Founder & GM, Amplience) as they explore how to make customer first experiences a reality for eCommerce teams with the integration of content and commerce.