Summer Summit Session with Crate & Barrel

Making customer first experiences a reality for eCommerce teams with Crate & Barrel

What You Will Learn:

  • Background of historically splitting content and commerce into two distinct experiences
  • Integrating content within the shopping path
  • Scaling, personalization and testing
  • Agility within Covid
  • Site speed and accessibility

Watch The Session

Watch this session as Melissia Liotus (Director of eCommerce Marketing & Merchandising, Crate & Barrel), Katie Patt (Manager of eCommerce Brand Marketing, Crate & Barrel), James Conroy (Senior Interactive Developer, Crate & Barrel), James Brook (Co-Founder & CEO, Amplience, and RoryDennis (Co-Founder & GM, Amplience) as they explore how to make customer first experiences a reality for eCommerce teams with the integration of content and commerce.

Watch the Session