Making customer first experiences a reality for eCommerce teams with Crate & Barrel
What You Will Learn:
- Background of historically splitting content and commerce into two distinct experiences
- Integrating content within the shopping path
- Scaling, personalization and testing
- Agility within Covid
- Site speed and accessibility
Watch The Session
Watch this session as Melissia Liotus (Director of eCommerce Marketing & Merchandising, Crate & Barrel), Katie Patt (Manager of eCommerce Brand Marketing, Crate & Barrel), James Conroy (Senior Interactive Developer, Crate & Barrel), James Brooke (Co-Founder & CEO, Amplience), and Rory Dennis (Co-Founder & GM, Amplience) as they explore how to make customer first experiences a reality for eCommerce teams with the integration of content and commerce.
- 3:47 - Making Customer First Experiences a Reality for eCommerce Teams
- 9:12 - Integrating Content in the Shopping Path
- 19:31 - Scaling, Personalization, and Testing: Creating Relevant Content
- 27:45 - Site Performance and Accessibility
- 35:18 - Impact of Covid-19
- 39:00 - Q & A