The Developer Debate

Front End: Build vs. Buy


  • Kelly argues the affirmative point of view (pro-buy)
  • John argues the opposing point of view (pro-build)
  • Rebuttal to each other's points
  • Conclusion


Amplience and our partner, commercetools, have teamed up to launch a new series, The Developer Debate. To kick things off, our first debate is, "Front End: Build vs. Buy."

Watch as our VP of Solutions, Thom Armstrong moderates the debate between Amplience Chief Technology Officer, John Williams (pro-build) and commercetools Chief Product Officer, Kelly Goetsch (pro-buy). After you watch, let us know who you think won!

Video Highlights

  • 1:26 – Why buy
  • 3:47 – Why build
  • 6:24 – Open discussion
  • 15:30 – Why buy summary
  • 16:44 – Why build summary