The challenges of Cyber Week

How eCommerce businesses are tackling the holiday promos season.

BLACK FRIDAY. CYBER MONDAY. EVERY DAY.

Cyber Week is tough. We get it. A lot of revenue is riding on it. A lot of stress is placed on the team. That’s why we wanted to truly understand how different eCommerce businesses are functioning during this period and how they’re planning for it too. Most importantly, we wanted to see how we could help – not just our customers, but every business dealing with similar issues.

So, we went and asked those that are in the thick of it – our customers like Ariat, Liberty London, and Crate & Barrel, and those within Amplience who have now dealt with Cyber Week from both sides.

“I HAD A MANAGER ONCE SAY IT [CYBER WEEK] WAS LIKE WORKING IN AN EMERGENCY ROOM.” - RILEY BENNETT, ARIAT

Watch now

Conversations with Ariat, Liberty London, and Crate & Barrel

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TAKE BACK CONTROL

Planning starts months in advance. The stress it places on teams is immense. There’s no other time quite like Cyber Week. And, it’s only getting harder.

Holiday promo periods are being exasperated by the thirst for content, and the want by customers for more. The complexity and volume of content, of promotions and campaigns during Cyber Week is increasing, and the ways in which customers interact and shop with retailers is becoming more varied. All in all it’s creating more work and pushing legacy technology past its limits.

It’s time for retailers to take back control.

When it comes to Peak trading, we’ve got you. And that’s not just a sweeping statement. Amplience was built for retailers, with retailers in mind.

Working with key retail brands, we delved deep into the problems they experienced, especially over key trading periods, and we designed a solution to manage all their content and digital experiences, and at scale.

To help explain fully how Amplience can offset some of Peak’s pain, how our scheduling, previewing and planning tools give back control to the users, we spoke with Nick Piper, Director of Product at Amplience and Emily Godfrey, Senior Solutions Consultant at Amplience.

Before both Mike Badamo and Neil Cooper were part of the Amplience team, they were dictating content and eCommerce for retailers in the US and UK respectively. They’ve felt the pressure, and now they’re helping to ease the pain.

Hear their perspectives on delivering successful Peak campaigns, how having the right tools matter, and how retailers should be adjusting their strategies and operations going forward.

Video Highlights:

  • 1:46 - What were the most challenging aspects of delivering successful peak campaigns?
  • 5:01 - Why do you think companies continue to struggle when there are better processes and technology solutions available?
  • 9:27 - With the meteoric rise of eCommerce and growing duration of peak activity, should companies adjust their strategies and operations?
  • 13:44 - How would life have been better if you were using Amplience?

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