Planning and Executing Cyber Week Content
A Conversation With Liberty London
The Countdown to Cyber Week
For Liberty London, the period from Cyber Week through to the holidays offers no respite. It’s a huge trading period for them with customers seeking out certain products and experiences year after year. But even with all the planning, the reactive nature of it means it offers up some challenges to say the least.
James Finch, Head of Digital Design at Liberty London joined James Brooke, Founder of Amplience, to discuss what Cyber Week and the holidays looks like for the business, and how they plan for and tackle everything that comes their way.
Highlights
The most stressful things about Cyber Week and holiday trading
The biggest drivers of content change
How Liberty London plan for Cyber Week and holidays
How Amplience has helped, especially in letting the team work easier together
